乡村振兴战略下长白山池北区康养旅游 SOWT分析与发展研究  

Study on SOWT Analysis and Development of Health Tourism in Chibei District of Changbai Mountain Under the Strategy of Rural Revitalization

作　　者：徐亚芳 石丹[1] Xu Yafang;Shi Dan(College of Geography and Tourism,Jilin Normal University,Siping 136000,Jilin,China)

机构地区：[1]吉林师范大学地理科学与旅游学院,吉林四平136000

出　　处：《绿色科技》2024年第3期190-194,共5页Journal of Green Science and Technology

基　　金：国家自然科学基金青年项目(编号:41801165)。

摘　　要：乡村振兴战略是我国全面建设社会主义现代化国家的重大历史任务之一,康养旅游业是现阶段推行“三农”规划的关键步骤。以吉林省长白山池北区为例,运用SWOT分析法,指出了吉林省长白山池北区康养旅游发展具有康养旅游资源丰富、旅游设施完备、国家政策大力支持、经济进步促使旅游消费观念升级等优势。根据吉林省长白山池北区康养旅游发展康养旅游资源开发不到位、旅游季节性强、生态系统脆弱这些劣势及面临的威胁,提出了提高安全服务系数、提升康养专业人才的综合素质、打造品牌、花样宣传加强对生态系统的保护、加强各部门合作,推动各产业融合发展的对策及建议,以期促进吉林省长白山地区康养旅游的发展和乡村振兴,让发展康养旅游业成为有意义的发展任务。The strategy of rural revitalization is one of the major historical tasks of China's comprehensive construction of a modern socialist country.At this stage,the implementation of health tourism has become the key steps to implement the"three rural"plan.This paper takes the North Chibei district of Changbai Mountain in Jilin Province as an example,SWOT analysis is used to deeply understand that the development of health tourism in the North district of Changbai Mountain in Jilin Province has the advantages of abundant health tourism resources,relatively complete tourism facilities,strong support from national policies,and opportunities for economic progress to promote the upgrading of tourism consumption concepts.In addition,according to the disadvantages and threats of health tourism development in Chibei District of Changbai Mountain,Jilin Province,such as inadequate development of health tourism resources,strong tourism seasonality and fragile ecosystem,it is proposed to improve the safety service coefficient,improve the comprehensive quality of health professionals,build brands,strengthen the protection of the ecosystem and strengthen cooperation among various departments.,which promotes the development of health tourism and rural revitalization in Changbai Mountain area of Jilin Province.Therefore,the development of health tourism has become a meaningful development task.

关 键 词：乡村振兴 康养旅游 SWOT分析 对策 

分 类 号：F570[经济管理—产业经济]