网红经济下的新消费——社交媒体塑造的购物新潮  

New consumption under the internet celebrity economy-The shopping trend shaped by social media

作　　者：倪舒娴 Ni Shuxian(Nanjing University of Finance&Economics,Nanjing,Jiangsu,210023)

机构地区：[1]南京财经大学,江苏南京210023

出　　处：《市场周刊》2024年第7期97-100,共4页Market Weekly

摘　　要：“网红经济”已经迅速崛起,其背后的核心动力是社交媒体的广泛普及。文章探讨网红经济的定义和历史,“网红”的特点和影响力,强调社交媒体在这一领域中的关键作用,了解社交媒体对购物行为的彻底改变,深入研究社交电商、直播带货、内容付费等新型购物模式的影响。文章还讨论了网红经济中的可持续消费和社交媒体的社会责任。通过这一全面的研究,将更好地理解网红经济和社交媒体如何共同构建了这场引领新消费时代的购物新潮。The internet celebrity economy has rapidly risen.The widespread popularity of social media the core driving force it is.The article explores the definition and history of the internet celebrity economy,the characteristics and influence of internet celebrities,and emphasizes the key role of social media in this field;Understand the radical changes in shopping behavior caused by social media;Conduct in-depth research on the impact of new shopping models such as social e-commerce,live streaming and content payment.The article also discusses sustainable consumption in the internet celebrity economy and the social responsibility of social media.Through this comprehensive study,we will better understand how the internet celebrity economy and social media have jointly constructed this shopping trend that leads the new consumer era.

关 键 词：网红经济 消费模式 社交媒体 可持续消费 

分 类 号：F724.6[经济管理—产业经济]