汇聚涓涓细流:农村电商的收入效应与溢出效应研究——基于全国1809个县的证据  

Converging Trickles:Study on the Income Effects and Spillover Effects of Rural E⁃commerce:Based on Evidence from 1809 Counties in China

作　　者：展进涛[1] 周静鑫 俞建飞 ZHAN Jintao;ZHOU Jingxin;YU Jianfei

机构地区：[1]南京农业大学经济管理学院/发展规划与政策研究处,南京210095 [2]池州市九华乡代村委员会,池州247100

出　　处：《南京农业大学学报（社会科学版）》2024年第2期136-147,共12页Journal of Nanjing Agricultural University(Social Sciences Edition)

基　　金：国家自然科学基金面上项目“异质性视角下农业重大病虫害协同防治的同群效应及干预机制研究”(72073069);江苏省委农办项目“引导社会资本参与江苏宜居和美乡村建设的机制及路径研究”。

摘　　要：促进共同富裕的艰巨任务在农村、在农民,而发展农村电商是推进乡村振兴、促进收入增长、实现共同富裕的一个探索。基于2014—2020年全国1809个县以及淘宝村数据,构建面板数据固定效应模型和空间杜宾模型,分析了农村电商发展对县域农村家庭收入的直接效应及其空间溢出效应。研究发现:与非电商村相比,农村电商显著提高了农村居民的收入水平,产生的收入效应在电商发展水平较低、经济聚集程度不高的地区更大。进一步分析发现,农村电商呈现较强的空间溢出效应,且农村电商对周边地区和经济发达地区产生的溢出效应较大。国家推进电商进村应注重完善具有较好农业资源禀赋地区的公共基础设施,提高特色农产品在电商市场中的差异化竞争力;鼓励农村电商跨区域发展,提倡农村电商先行区帮扶后进地区,促进农产品和农村要素流动汇聚涓涓细流,实现互利互惠共赢、共同富裕。The arduous task of advancing shared prosperity falls upon rural areas and farmers,and the growth of rural e-commerce represents an effort to foster rural revitalization,increase incomes,and achieve common wealth.This research is grounded in data from 1809 counties and Taobao villages data nationwide from 2014 to 2020,and it examines the direct impact and secondary effects of rural e-commerce development on rural household incomes via a panel data fixed effects model and a spatial Durbin model.The study discovered that rural e-commerce has substantially elevated the income levels of rural families compared to those in non-e-commerce villages,with a more pronounced impact in regions of lower e-commerce development and minimal economic clustering.Additionally,rural e-commerce exhibited strong secondary effects,which tend to reinforce the growth of e-commerce in neighboring areas or more economically established zones.State initiatives aimed at bolstering e-commerce in villages should emphasize enhancing farmersskills training,boosting their technical proficiency and managerial skills,improving public infrastructure in agriculturally rich regions,increasing the distinctive competitiveness of specialty agricultural products in the e-commerce sphere,motivating leading rural e-commerce areas to support less developed regions,and facilitating the movement of agricultural products and rural factors to realize mutual beneficial,win-win outcomes,and shared prosperity.

关 键 词：农村电子商务 淘宝村 农村居民收入 溢出效应 共同富裕 

分 类 号：F320[经济管理—产业经济]