进口国(地区)数字经济发展对中国文化产品出口的影响研究  

A Study on the Impact of the Development of the Digital Economy in Importing Countries and Regions on the Export of Chinese Cultural Products

作　　者：赵玉焕[1] 左粟民 ZHAO Yuhuan;ZUO Sumin

机构地区：[1]北京理工大学管理与经济学院

出　　处：《国际贸易问题》2024年第1期122-139,共18页Journal of International Trade

基　　金：国家社会科学基金重点项目“全球生产网络重塑视角下中国提升产业链供应链韧性的路径与政策研究”(23AGL036)。

摘　　要：发展文化产品出口是中国对外贸易高质量发展的核心之一。全球数字经济的飞速发展为中国文化产品出口带来了新的机遇和挑战。本文利用2007—2019年我国对109个国家(地区)的文化产品出口数据以及出口对象的数字经济发展数据,构建随机前沿引力模型,实证分析了进口国(地区)数字经济发展对中国文化产品出口的影响。研究结果表明:进口国(地区)数字经济发展促进了中国文化产品出口;进口国(地区)数字经济发展对各类型文化产品出口都有促进作用,对与中国文化亲近程度较高的国家(地区)来说这一促进作用更显著;数字经济发展背景下的文化产品出口效率和出口贸易潜力与经济发达程度以及同中国的邻近程度正相关;进口国(地区)数字经济发展通过降低文化产品出口的可变贸易成本和固定贸易成本促进了中国文化产品出口。本文的研究结论为我国针对不同进口国(地区)的数字经济发展状况制定相应的文化产品出口战略提供了理论及实证依据。Developing the export of cultural products stands as a central element in the high-quality development of China's foreign trade.Meanwhile,the swift evolution of the global digital economy presents both novel opportunities and challenges for the export of Chinese cultural products.Herein,Chinese cultural product export data were utilized,involving 109 countries and regions from 2007 to 2019,along with the digital economic development data of the importing countries and regions.By constructing a stochastic frontier gravity model,the impact of the digital economic development in importing countries and regions on the export of Chinese cultural products was empirically analyzed.The research indicates:the digital economic development of importing countries and regions promotes the export of Chinese cultural products.The digital economic development of importing countries and regions serves as a significant driver for the export of diverse cultural products.This impact is particularly pronounced for nations and regions sharing a stronger affinity for Chinese culture.Against the backdrop of digital economic development,there exists a positive correlation between the efficiency and export trade potential of cultural product exports and both the level of economic development and the proximity to China.The digital economic development of importing countries and regions promotes Chinese cultural product exports by reducing variable trade costs and fixed trade costs.Overall,the conclusions of this study can provide theoretical and empirical support for China to formulate targeted cultural product export strategies based on the digital economic development status of different importing countries and regions.

关 键 词：数字经济 文化产品出口 贸易成本 贸易潜力 随机前沿引力模型 

分 类 号：F752[经济管理—国际贸易]