返乡创业青年短视频赋权与乡村振兴主体角色协商  

Short Video Empowerment of Returning Entrepreneurial Youth and Negotiation of the Subject Roles in Rural Revitalization

作　　者：邱蕾 QIU Lei

机构地区：[1]中南民族大学教育学院,湖北武汉430074 [2]广西科技师范学院文化与传播学院,广西来宾546199

出　　处：《华中农业大学学报（社会科学版）》2024年第2期48-57,共10页Journal of Huazhong Agricultural University(Social Sciences Edition)

基　　金：国家社会科学基金项目“社会责任视角下网络意见领袖传播效能的实证评价”(18BXW111);广西高校中青年教师科研基础能力提升项目“新媒体时代广西新闻传播的后真相现象研究”(2019KY0858)。

摘　　要：以18位短视频返乡创业青年为例,采用扎根理论分析方法和整体性赋权的解释框架,分析其乡村振兴主体建构中的赋权策略与赋权逻辑,并从主体建构、主体作用对乡村振兴主体角色进行了探讨。研究发现,青年返乡创业的赋权具有多层次性和整体性特征,具体包括个体赋权、组织赋权和制度赋权三种策略。其整体性赋权着眼于群体的长远发展,通过个体赋权激发返乡创业能力实现主体权能重建;通过组织赋权实现自助与互助推动群体间权力共享;通过制度赋权搭建支持网络形塑立体的赋权格局。遵循整体赋权逻辑,返乡创业青年可以实现其乡村振兴行动从个体主体到群体主体的身份转变。Taking 18 young short video entrepreneurs returning to their hometown as examples,this study employs the grounded theory analysis method and a comprehensive empowerment explanatory framework to analyze the empowerment strategies and logic in the construction of rural revitalization sub-jects.The research explores the roles of subjects in rural revitalization through the construction and func-tions of the subjects.The study reveals that the empowerment of youth returning to their hometowns for entrepreneurship exhibits a multi-level and comprehensive nature,specifically including three strategies of individual empowerment,organizational empowerment,and institutional empowerment.The compre-hensive empowerment focuses on the long-term development of the community,aiming to rebuild sub-ject capabilities through individual empowerment,achieve self-help and mutual assistance to promote power sharing among groups through organizational empowerment,and establish a three-dimensional empowerment pattern of the support network through institutional empowerment.Following the logic of comprehensive empowerment,young entrepreneurs returning to their hometowns can transform their identity in rural revitalization actions from individual subjects to collective subjects.

关 键 词：乡村振兴 返乡创业青年 整体赋权 主体实现 

分 类 号：F49[经济管理—产业经济]