肇庆市电子商务产业高质量发展策略研究  

Research on High-quality Development Strategy of Zhaoqing E-commerce Industry

作　　者：林禄苑 LIN Lu-yuan(Business School,Guangdong Bussiness and Technology University,Zhaoqing Guangdong 526060,China)

机构地区：[1]广东工商职业技术大学商学院,广东肇庆526060

出　　处：《湖北开放职业学院学报》2024年第5期150-152,共3页Journal of Hubei Open Vocational College

基　　金：2022年肇庆市哲学社会科学规划项目“肇庆农村电商产业发展模式和策略研究”(项目编号:22GJ-93);2021年广东省高等职业教育教学改革研究与实践项目“职业教育高质量发展背景下‘双精准’订单式人才培养模式研究--以电子商务专业为例”(项目编号:GDJG2021045)

摘　　要：作为粤港澳城市之一,肇庆应充分发挥其产业强区的优势,提升产业质量和效益,以充分发挥其作为重要节点城市的作用。在“十四五”期间,正加紧推进重要基础设施的提升,提高电子商务应用水平,全面打造数字经济新优势。然而,肇庆市电商产业在高质量发展的过程中仍存在一些问题,如本土农特色电商产业未形成规模化集群发展、电商服务配套不足等,这些问题影响了电商产业的做大做优做强。因此,本文提出了六大电子商务产业高质量发展路径,包括优化电商产业发展政策、营造电子商务发展的绿色环境等。As one of the cities in the Guangdong-Hong Kong-Macao Greater Bay Area,Zhaoqing should give full play to its advantages as a strong industrial area,improve industrial quality and efficiency,and give full play to its role as an important node city.During the"14th Five-year Plan"period,we are stepping up the promotion of important infrastructure,improving the application level of e-commerce and creating new advantages of digital economy in an all-round way.However,there are still some problems in the process of high-quality development of Zhaoqing's e-commerce industry,such as the lack of large-scale cluster development of local agricultural e-commerce industry and insufficient e-commerce services,which have affected the e-commerce industry to become bigger,better and stronger.Therefore,this paper puts forward six high-quality development paths of e-commerce industry,including optimizing the development policies of e-commerce industry and creating a green environment for e-commerce development.

关 键 词：电子商务 产业发展 高质量 路径 肇庆 

分 类 号：F7[经济管理—产业经济]