Study on Tourism Workers’ Intercultural Communication Competence  

作　　者：Dan Xian 

机构地区：[1]Sanya Aviation and Tourism College,Hainan 572000,China

出　　处：《国际计算机前沿大会会议论文集》2023年第1期309-328,共20页International Conference of Pioneering Computer Scientists, Engineers and Educators（ICPCSEE）

摘　　要：Under the background of the development of Hainan tourism and con-sumption destinations to increase the reception level of international tourism in Hainan,an empirical study is carried out to investigate the intercultural commu-nication competence of tourism workers in Hainan from cognitive,operational and affective dimensions.In this study,the cognitive dimension is reflected by the knowledge of domestic and foreign culture;the operational dimension focuses on verbal and nonverbal communication abilities;and the affective dimension is represented by emotional level,which mainly focuses on the participants’ability to understand and appreciate another culture as well as their willingness to interact with people from other cultures.The results indicate that tourism workers’knowl-edge of domestic culture is the best,followed by their emotional level,which are all above average.Next are nonverbal communication ability and knowledge of foreign culture,both of which are below average.Their verbal communication ability is the lowest among thefive factors.The intercultural communication com-petence of Hainan tourism workers is not satisfactory.The analytical results also show that each factor among the three dimensions is positively correlated with each other.

关 键 词：Intercultural Communication Competence Tourism Workers HAINAN Empirical Study 

分 类 号：F59[经济管理—旅游管理]