元宇宙时代的体育直播:智能场景、沉浸体验与交互创新  

Sports Live in the Metaverse Era:Intelligent Scenes,Immersive Experience,and Interactive Innovation

作　　者：魏怡孜 Wei Yizi(School of Journalism&Communication,Northwest University,Xi’an 710127)

机构地区：[1]西北大学新闻传播学院,西安710127

出　　处：《西部学刊》2024年第5期112-115,124,共5页Journal of Western

基　　金：陕西省六个一批人才资助项目“陕西主流媒体精品内容生产协同创新工作坊”(编号:0109/167892200003)的研究成果。

摘　　要：元宇宙技术是一种基于虚拟现实、增强现实、人工智能等多种技术的综合应用,具有沉浸体验、虚实相融、社交网络等特征,开启了沉浸式传播革命。元宇宙时代,体育直播的概念及传播流程在技术、场景和沉浸的交互创新过程中出现新的特征,体育直播的现场感越来越强,沉浸式场景中的人拥有即时的数据统计分析、用户参与的报道形式、身临其境的观赛体验和跨界融合的多元场景。为实现“全觉沉浸”模式,体育直播应积极拥抱元宇宙技术,从技术优化、内容生产、场景设置、沉浸体验等环节探索沉浸式传播新路径。Metaverse technology is a comprehensive application based on virtual reality,augmented reality,artificial intelligence and other technologies.It has the characteristics of immersive experience,virtual-real integration,social network,etc.,and has opened the immersive communication revolution.In the metaverse era,the concept and communication process of sports live show new features in the interactive innovation process of technology,scene and immersion.Sports live has an increasingly strong sense of scene,and people in immersive scenes have instant statistical data analysis,user participation reporting forms,immersive watching experience and cross-border integration of multiple scenes.In order to realize the mode of“full immersion”,sports live should actively embrace the metaverse technology and explore new paths of immersive communication from the aspects of technology optimization,content production,scene setting,immersive experience and so on.

关 键 词：元宇宙 体育直播 智能场景 沉浸传播 

分 类 号：G212[文化科学—新闻学]