基于技术接受模型的数字阅读作品用户行为意愿研究  

Research on user behavior intention of digital reading works based on TAM model

作　　者：窦淑庆[1] 刘思豆 Dou Shuqing;Liu Sidou(Tangshan University,Tangshan 063000,China;Hanyang University,Seoul 08826,Korea)

机构地区：[1]唐山学院,河北唐山063000 [2]汉阳大学,韩国首尔08826

出　　处：《江苏科技信息》2024年第4期130-133,共4页Jiangsu Science and Technology Information

基　　金：2023年度河北省社会科学发展研究课题,项目名称:数字人文视域下文化作品数字化及传播路径研究,项目编号:20230203026。

摘　　要：文化作品数字化为文化作品的高效传播提供了新的渠道。为了提升数字化文化作品的传播效能,更好地满足用户需求,有必要深入研究用户的需求和接纳意愿。文章选取图书作品为研究对象,运用TAM理论分析影响数字阅读作品采纳意愿的关键因素。将影响因素分为个人内部因素和个人外部因素开展问卷调查和实证分析,揭示了数字阅读作品使用意图背后的驱动因素,提出发展策略和建议,为文化作品数字化研究提供了科学依据和支持。The digitization of cultural works provides new channels for the efficient dissemination of cultural works.In order to enhance the dissemination efficiency of digital cultural works and better meet user needs,it is necessary to conduct in-depth research on user needs and acceptance intentions.This study selects book works as the research object and uses TAM theory to analyze the key factors affecting the willingness to adopt digital reading works.A questionnaire survey and empirical analysis were conducted to divide the influencing factors into individual internal factors and individual external factors,revealing the driving factors behind the intention to use digital reading works,proposing development strategies and suggestions,and providing scientific basis and support for the digital research of cultural works.

关 键 词：用户接受 技术接受模型 文化作品数字化 数字阅读作品 

分 类 号：G250.7[文化科学—图书馆学]