数字何以赋能:全民健身志愿服务网络招募平台使用意愿研究——基于信息生态理论和技术接受模型的实证检验  

How Digital Empowerment Works:A Study on the Willingness to Use the National Fitness Volunteer Service Network Recruitment Platform-An Empirical Test Based on Information Ecology Theory and Technology Acceptance Model

作　　者：陈乐琴[1] 王潇盈 张大为[1] CHEN Leqin;WANG Xiaoying;ZHANG Dawei(School of Physical Education,Shanxi Normal University,Taiyuan 030006,Shanxi China)

机构地区：[1]山西师范大学体育学院,山西太原030006

出　　处：《北京体育大学学报》2023年第12期117-127,共11页Journal of Beijing Sport University

基　　金：国家社会科学基金项目“大数据促进全民健身志愿服务供需适配的机制与路径研究”(项目编号:21BTY062)。

摘　　要：为探索全民健身志愿服务网络招募平台使用意愿的影响机制,基于信息生态理论和技术接受模型,引入信息素养和政策激励对模型进行拓展。通过滚雪球抽样对498名全民健身志愿服务网络招募平台使用者进行问卷调查,并利用SPSS25.0和AMOS26.0软件进行数据处理和分析。结果发现:1)信息素养、政策激励正向影响全民健身志愿服务网络招募平台的使用意愿;2)感知有用性、感知易用性在信息素养和政策激励与使用意愿之间发挥着部分中介作用;3)感知有用性在感知易用性与使用意愿之间发挥着部分中介作用。建议:1)加强潜在服务参与者的信息素养水平调研,实施分类引导与宣传;2)深化行业信息发布的政策引导力度,优化网络招募环境与氛围;3)注重全民健身志愿服务网络招募平台的应用创新,提高易用性和有用性感知程度。In order to explore the influencing mechanism of the willingness to use the online recruitment platform for national fitness volunteer service,based on the information ecological theory and technology acceptance model,information literacy and policy incentives were introduced to expand the model.A questionnaire survey was con⁃ducted among 498 national fitness volunteer service network recruitment platform users through snowball sampling.SPSS 25.0 and AMOS 26.0 were used for data processing and analysis.This research has found out the following results:1)Information literacy and policy incentives positively affect the willingness to use the national fitness vol⁃unteer service network recruitment platform;2)Perceived usefulness and perceived ease of use play a partial medi⁃ating role between information literacy,policy incentives,and willingness to use;3)Perceived usefulness plays a partial mediating role between perceived ease of use and willingness to use.Suggestions are as follows:1)Strengthen the research on the information literacy level of potential service participants and implement classified guidance and publicity;2)Deepen the policy guidance of industry information release and optimize the network recruitment environment and atmosphere;3)Pay attention to the application innovation of the network recruitment platform of national fitness volunteer service and improve the perception of ease of use and usefulness.

关 键 词：数字赋能 全民健身志愿服务 网络招募平台 信息生态理论 技术接受模型 使用意愿 

分 类 号：G812.4[文化科学—体育学]