文化传媒企业价值评估综述  

Summary of the Value Evaluation in Cultural Media Enterprises

作　　者：彭梦寒 刘丽[1] 乔志兴 PENG Menghan;LIU Li;QIAO Zhixing(School of Economics and Management,Guangxi University of Science and Technology,Liuzhou 545000,China)

机构地区：[1]广西科技大学经济与管理学院,广西柳州545000

出　　处：《商业观察》2024年第5期69-75,共7页BUSINESS OBSERVATION

摘　　要：随着人们物质生活的丰富,精神文明的重视程度也逐渐增加。文化传媒企业对社会经济拉动作用不断增强,对于文化传媒企业价值评估的关注也随之提高。文章运用文献计量法和内容分析法,梳理归纳文化传媒企业价值构成和评估方法,多维度比较多个评估方法,指出现有研究的不足之处,展望今后可行的优化途径,为文化传媒企业价值评估的理论研究和实际应用提供指导意义。With the enrichment of people's material life,the importance of spiritual civilization has gradually increased.The cultural media industry's pulling effect on the social economy is increasing,and the focus on the value evaluation of cultural media enterprises is also increasing.By using the methods of bibliometrics and content analysis,this paper combs and summarizes the value composition and evaluation methods of cultural media enterprises,compares multiple evaluation methods in multiple dimensions,points out the shortcomings of existing research,looks forward to the feasible optimization ways in the future,and provides guiding significance for the theoretical research and practical application of the value evaluation in cultural media enterprises.

关 键 词：企业估值 文化传媒企业 价值构成 评估方法 

分 类 号：F715.5[经济管理—产业经济]