生产者责任延伸制和信任偏好下回收策略  

Recycling strategy in the presence of extended producer responsibility and trust preference

作　　者：赵秀堃 李冬冬 杨芳芳 徐芳超 Zhao Xiukun;Li Dongdong;Yang Fangfang;Xu Fangchao(School of Management Science and Engineering,Tianjin University of Finance and Economics,Tianjin 300222,China;Business School,Nankai University,Tianjin 300071,China)

机构地区：[1]天津财经大学管理科学与工程学院,天津300222 [2]南开大学商学院,天津300071

出　　处：《系统工程学报》2024年第1期91-108,共18页Journal of Systems Engineering

基　　金：国家自然科学基金资助项目(71802143,72002109,71702021,71972142);教育部人文社会科学研究青年基金资助项目(18YJC630260);天津市研究生科研创新项目(2022SKY345).

摘　　要：为了揭示生产者责任延伸制(EPR)和消费者信任偏好对闭环供应链各主体决策行为的影响,建立由生产商、零售商、回收联盟和第三方回收商参与的Stackelberg博弈模型,研究无EPR的生产商自主回收,考虑EPR的联盟回收和考虑EPR的第三方回收三种模式下废旧电子产品回收决策问题.结果表明,EPR下消费者信任偏好程度与供应链利润和社会福利正相关;随着消费者信任偏好程度增加,零售商与生产商的利润差值减小;EPR下联盟回收模式的供应链利润高于第三方回收模式;两种EPR下回收模式的社会福利大于无EPR模式;三种回收模式下生产商最优回收策略的社会福利最大.因此,政府应通过EPR激励生产商实施联盟回收,引导消费者参与EPR实践,以实现EPR和消费者信任偏好对企业回收行为的均衡引导.To reveal the influence of extended producer responsibility(EPR)and consumer trust preference on the decisions of members in a closed-loop supply chain,this paper establishes a Stackelberg game model involving the manufacturer,the retailer,the recycling alliance,and a third-party recycler to investigate the recycling decision of wasted electronics under three modes:independent recycling of the manufacturer without EPR,alliance recycling,and third-party recycling with EPR.The results show that the degree of consumer trust preference is positively related to the profit of the supply chain and the social welfare with EPR.Further,the difference between the profit of retailer and manufacturer decreases with consumer trust preference,and the profit of supply chain is higher in the alliance recycling mode than in the third-party recycling mode with EPR.The social welfare in both EPR modes is greater than in no-EPR mode.The optimal recycling strategy of the manufacturer achieves the maximum social welfare in all the three modes.Therefore,the government should provide incentives for the manufacturer to implement alliance recycling through EPR,and induce consumers to participate in EPR practice,so as to achieve a balance between EPR and consumer trust preference in guiding firms’recycling behavior.

关 键 词：生产者责任延伸制 信任偏好 闭环供应链 联盟回收 第三方回收 

分 类 号：F205[经济管理—国民经济]