女装店铺提升顾客流量方法研究  

Researchon Methods to Enhance Customer Flow in Women's Clothing Stores

作　　者：董世蒙 Dong Shimeng(Shandong Vocational Institute of Clothing Technology,Tai'an Shandong 271000)

机构地区：[1]山东服装职业学院,山东泰安271000

出　　处：《山东纺织经济》2024年第2期16-19,共4页Shandong Textile Economy

摘　　要：文章通过对女装店铺的市场调查,研究提升当下女装店铺顾客流量的方法。根据当下女性消费者的购物习惯和消费行为分析,通过几个维度提升消费者对店铺的关注度,从而提升顾客进店率,实现提高销售业绩的目的。Through the market survey of women's clothing stores,the paper studies the methods to enhance the current customer flow of women's clothing stores.Based on the analysis of current female consumers'shopping habits and consumption behaviors,the paper aims to raise consumers'attention to stores through several dimensions,so as to enhance the rate of customers entering stores and improve the sales performance.

关 键 词：女装实体店铺 客流量 进店率 

分 类 号：TS941.8[轻工技术与工程—服装设计与工程]