数字经济、文化距离与中国文化产品出口——基于39个贸易伙伴国的实证研究  

Digital Economy,Cultural Distance and the Export of Chinese Cultural Products—Based on an Empirical Study of 39 Trading Partners

作　　者：陈伟雄[1] 郝涵宇 Chen Weixiong;Hao Hanyu

机构地区：[1]福建师范大学经济学院

出　　处：《经济研究参考》2024年第2期77-95,共19页Review of Economic Research

基　　金：教育部人文社科项目“‘一带一路’倡议下中国文化贸易增长潜力、结构调整与实现路径研究”(No.22YJCGJW012);福建省社科规划项目“乡村振兴视域下福建文旅产业融合的内在逻辑和实现路径研究”(No.FJ2022C059);2021年度福建省高校以马克思主义为指导的哲学社会科学学科基础理论研究项目“中国共产党城乡关系理论的百年流变与时代进路研究”(No.JSZM2021081)。

摘　　要：本文基于2010~2021年中国与39个主要文化贸易伙伴国的面板数据,构建扩展的贸易引力模型,利用动态系统广义矩估计以及门槛面板回归的方法,实证分析数字经济与文化距离对文化产品出口的影响。研究发现:(1)数字经济对中国文化产品出口具有显著的促进作用,而文化距离则具有反向抑制作用;(2)异质性分析显示数字经济对不同类别文化产品出口的促进作用有所差异,其中对音像和交互媒体类文化产品促进作用最大,对书籍和报刊类文化产品影响不显著;(3)门槛面板分析显示,当中国与贸易伙伴国之间的文化距离超过门槛值后,数字经济对文化产品出口的促进作用由显著促进变为不显著促进。基于此,本文提出利用数字技术赋能文化贸易发展、突破文化距离限制、优化文化产品出口结构、提高数字贸易规则制定的话语权等若干建议。Based on the panel data of China and 39 major cultural trading partners from 2010 to 2021,this paper constructs an extended trade gravity model,and uses the dynamic system generalized method of moments(GMM)and threshold panel regression methods to empirically analyze the impact of digital economy and cultural distance on the export of cultural products.The results show that:(1)The digital economy has a significant promotion effect on the export of Chinese cultural products,while the cultural distance has a reverse inhibitory effect.(2)Heterogeneity analysis shows that the promotion effect of digital economy on the export of different types of cultural products is different,among which the promotion effect on audio-visual and interactive media is the largest,and the impact on books and newspapers is not significant.(3)The threshold panel analysis shows that when the cultural distance between China and its trading partners exceeds the threshold value,the promotion effect of digital economy on the export of cultural products changes from significant promotion to insignificant promotion.Based on this,this paper puts forward some suggestions:empowering the development of cultural trade through digital technology,breaking through cultural distance limitations,optimizing the export structure of cultural products,enhancing the discourse power in the formulation of digital trade rules.

关 键 词：数字经济 文化产品出口 系统广义矩估计 门槛效应 

分 类 号：F49[经济管理—产业经济] F752.65