乡村振兴背景下文旅产业融合发展  

Integration and Development of Livestock Industry in the Context of Rural Revitalization

作　　者：贺林波[1] 何家风 王嘉怡 HE Lin-bo;HE Jia-feng;WANG Jia-yi(College of Public Administration and Law,Hunan Agricultural University,Changsha 410000,China)

机构地区：[1]湖南农业大学公共管理与法学学院,长沙410000

出　　处：《边疆经济与文化》2024年第3期55-62,共8页The Border Economy and Culture

基　　金：湖南省社会科学成果评审委员会重大项目“乡村产业高质量发展背景下政企关系演化机制研究”(XSP2023ZDA008)。

摘　　要：随着人民生活水平的提高和旅游需求的不断多样化,文旅产业融合的概念开始出现在大众的视野,当前我国正处于经济转型的关键时期,文化和旅游产业作为21世纪的朝阳产业,大力推进文旅产业融合发展,不仅对于乡村振兴具有重要意义,同时对于我国产业结构转型也有着重要意义。本文利用1042份调查问卷数据,采用线性回归模型分析政府措施在乡村产业振兴中对文旅产业融合发展的影响,搭建中介和调节效应模型,并进一步探讨农户参与度影响文旅产业融合发展的可能路径和变化规律。研究表明:政府措施有助于文旅产业融合发展;政府措施以农户参与度为中介有助于文旅产业融合发展。在乡村产业振兴背景下,政府通过实施相关措施,提升了农民积极性,增加了农户参与度,对政府措施产生调节效应,促进文旅产业融合发展。因此,为促进文旅产业融合发展与乡村振兴,引导性的政策措施亟须出台,并带动当地农民群众,提升农户的参与度,以此来提升文旅产业融合发展水平。With the improvement of people's living standard and the continuous diversification of tourism demand,the concept of integration of culture and tourism industry has begun to appear in the public's field of vision.At present,China is in a critical period of economic transformation,the culture and tourism industry,as a sunrise industry in the 21st century,vigorously promotes the development of the integration of culture and tourism industry,which is not only of great significance for the revitalization of the countryside,but also of great significance for the transformation of China's industrial structure.Using data from 1,042 questionnaires,this paper adopts linear regression model to analyze the impact of government measures on the integrated development of culture and tourism industry in the revitalization of rural industries,builds the mediation and moderating effect model,and further explores the possible paths and changing rules of the participation of farmers in influencing the integrated development of culture and tourism industry.The study shows that government measures contribute to the integrated development of culture and tourism industry;government measures mediated by farmers'participation contribute to the integrated development of culture and tourism industry.In the context of rural industrial revitalization,the government,through the implementation of relevant measures,enhances farmers'motivation and increases farmers'participation,which has a moderating effect on government measures and promotes the integrated development of cultural and tourism industries.Therefore,in order to promote the integrated development of culture and tourism industry and rural revitalization,guiding policy measures need to be introduced urgently,and to drive the local farmer population and enhance the participation of farmers,so as to improve the level of integrated development of culture and tourism industry.

关 键 词：乡村振兴 文旅产业融合 发展 

分 类 号：G124[文化科学] F592[经济管理—旅游管理]