数字媒体艺术背景下视觉传达设计趋势及创新策略  

Visual Communication Design Trends and Innovation Strategies in the Background of Digital Media Art

作　　者：牛怡茜 NIU Yiqian(Yinchuan Institute of Science and Technology College of Art,Yinchuan 750000,China)

机构地区：[1]银川科技学院艺术学院,宁夏银川750000

出　　处：《鞋类工艺与设计》2024年第4期48-50,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：自步入数字媒体时代后,信息传播方式也在不断发生变化,呈现在人们眼前的视觉作品更加丰富多彩。视觉传达凭借着形象具体的优势,现已被广泛应用于传播领域中,其的应用价值是有目共睹的。视觉传达艺术相比于其他的传播手段,可提升传播内容的真实性,且可将内容更为全面地呈现出来,而在数字媒体艺术背景下,其获得了新的发展机遇,可更好地实现突破性发展。基于此,本文对数字媒体艺术背景下视觉传达设计的特征进行探究,并指出视觉传达设计的创新原则,提出视觉传达设计的创新策略。Since entering the era of digital media,the way of information dissemination is also constantly changing,and the visual works presented in front of people are more colorful.With the specific advantages of image,visual communication has been widely used in the field of communication,and its application value is obvious to all.Compared with other means of communication,visual communication art can improve the authenticity of the communication content,and can present the content more comprehensively.However,under the background of digital media art,it has gained new development opportunities,and can better achieve breakthrough development.Based on this,this paper explores the characteristics of visual communication design in the background of digital media art,points out the innovative principle of visual communication design,and puts forward the innovative strategy of visual communication design.

关 键 词：数字媒体 视觉传达设计 创新策略 

分 类 号：J524[艺术—艺术设计]