基于IP人物下新会非遗的传承与设计实践研究  

Research on the Inheritance and Design Practice of Xinhui Intangible Cultural Heritage based on IP Characters

作　　者：单贺飞[1] 陈颖欣 SHAN Hefei;CHEN Yingxin(Wuyi University,Jiangmen 529020,China)

机构地区：[1]五邑大学,广东江门529020

出　　处：《鞋类工艺与设计》2024年第4期194-196,共3页SHOES TECHNOLOGY AND DESIGN

基　　金：五邑大学港澳联合研发基金项目《大湾区视角下江澳两地世遗文创合作与创新》(项目编号:2019WGALH24);五邑大学校级教学质量工程与教学改革工程项目的阶段成果《江澳两地高校文创设计人才的协同培养与实践》(项目编号:JX2021027);五邑大学2022年度大学生创新创业训练计划项目《做年轻人文化自信的潮玩,激发非遗保护传承新活力——以新会非遗为例》(项目编号:S202211349124S)。

摘　　要：新会作为五邑地区非遗数量第一的地区,推动其非遗的传播不仅能带动五邑地区文化产业发展,也对中华传统文化传承与发展具有借鉴意义。本文以“神兽守护”为创作主题,以四大神兽为潮玩形象结合新会区非物质文化遗产新会葵艺、新会陈皮炮制技艺、新会鱼灯、新会木版神祃为元素进行潮玩IP设计与衍生品设计。探讨使用创新性的思维和设计,发掘和继承具有深厚底蕴的侨乡非遗文化,推进非遗文化的传承发展。Xinhui,as the area with the largest number of intangible cultural heritages in Wuyi region,promoting the communication of its intangible cultural heritage can not only drive the development of the cultural industry in Wuyi region,but also have reference significance for the inheritance and development of traditional Chinese culture.This article takes“beast guardians”as the creative theme,and uses the four beasts as the trendy toy image combined with the intangible cultural heritage of Xinhui Kwai art,Xinhui dried tangerine peel processing techniques,Xinhui fish lanterns,and Xinhui woodcut shenma in Xinhui District to carry out the design of trendy toy IP and derivative designs.It explores the use of innovative thinking and design to explore and inherit the intangible cultural heritage of overseas Chinese hometowns with profound heritage,and promote the inheritance and development of intangible cultural heritage.

关 键 词：新会非遗文化 IP形象设计 潮玩 文创设计 

分 类 号：J505[艺术—艺术设计] K892.11[历史地理—民俗学]