基于接受心理下的三星堆博物馆文创产品设计分析  

Analysis of Cultural and Creative Products of Sanxingdui Museum based on Reception Psychology

作　　者：魏楷文 王崇东[1] 刘磊[1] WEI Kaiwen;WANG Chongdong;LIU Lei(Xihua University,Chengdu 610039,China)

机构地区：[1]西华大学,四川成都610039

出　　处：《鞋类工艺与设计》2024年第4期197-200,共4页SHOES TECHNOLOGY AND DESIGN

摘　　要：通过受众接受心理角度对三星堆博物馆文创产品进行分析,研究符合受众接受心理的文创产品设计方法。通过田野调查法、案例分析法、文献分析法等研究方法从基于接受心理学的不同角度剖析三星堆博物馆文创产品设计,研究高销量文创产品共性特点,为文创产品的设计开发提供参考。从接受心理角度出发,以此提高文创产品设计质量,对打造三星堆博物馆IP形象、传播三星堆博物馆文化有着积极的推动作用,以期为文博旅游文创产业的健康发展提供一些有益启发。Through the analysis of the cultural and creative products of Sanxingdui Museum from the psychological perspective of audience acceptance,the design method of cultural and creative products in line with the psychology of audience acceptance is studied.Through field research method,case analysis method,literature analysis method and other research methods,we analyze the design of cultural and creative products of Sanxingdui Museum from different perspectives based on acceptance psychology,and study the common characteristics of high-volume cultural and creative products,so as to provide reference for the design and development of cultural and creative products.From the perspective of psychological acceptance,in order to improve the design quality of cultural and creative products,it plays a positive role in promoting the IP image of Sanxingdui Museum and the dissemination of the culture of Sanxingdui Museum,in order to provide some beneficial inspiration for the healthy development of cultural tourism cultural and creative industry.

关 键 词：接受心理 三星堆博物馆 文创设计 文化创意 

分 类 号：J524.3[艺术—艺术设计]