旅游情境下乡村性的再认知与游客感知测度——以浙江安吉余村为例  

RECOGNITION AND MEASUREMENT OF TOURISTS'PERCEPTUAL RURALITY IN TOURISM CONTEXT:A CASE STUDY OF YU VILLAGE IN ANJI,ZHEJIANG PROVINCE

作　　者：张瑜 陆林 陈劼绮 张清源 ZHANG Yu;LU Lin;CHEN Jie-qi;ZHANG Qing-yuan(School of Geography and Tourism,Anhui Normal University,Wuhu 241000,China;College of Geographic Sciences,East China Normal University,Shanghai 200241,China)

机构地区：[1]安徽师范大学地理与旅游学院,芜湖241000 [2]华东师范大学地理科学学院,上海200241

出　　处：《人文地理》2024年第1期173-183,共11页Human Geography

基　　金：国家自然科学基金重点项目(41930644)。

摘　　要：传统的乡村性评价和地理学关于乡村空间重构研究之间存在间隙,忽视旅游情境下乡村内在张力及个人主体地位,难以为快速演化分异的乡村发展现实提供理论支持。本研究从游客视角出发,结合文献梳理与实地访谈对余村乡村性进行解读,并通过量表的构建与验证明晰乡村性认知的基本结构。研究发现:(1)旅游情境下的乡村性是人地关系的一种表现形式,是客观存在与主观认知互动后的结果,乡村性作为乡村想象层面的补充,连接着自然和社会、地方和全球、传统和现代;(2)旅游情境下乡村性具体可由自然环境、人文环境、旅游功能、历史文化、情感意义与创新涵化6个维度呈现;(3)旅游情境下乡村性认知测量量表包含6个维度共26个题项,经过验证表明量表具有理想的信效度。本研究通过理论与案例地互动进行乡村性解读,是一次由宏观到微观、由客体到主体的有益尝试。There is a gap between the traditional rurality evaluation and the research on rural spatial reconstruction in geography,which ignores the inherent tension of countryside and the subjective status of the individual in tourism context,and it is difficult to provide theoretical support for the reality of rapidly evolving rural development.From the perspective of tourists,this study interprets rurality of Yu village by combining literature review and field interviews,and clarifies the basic structure of rurality cognition through the construction and verification of the scale.The findings are as follows:1)Rurality in tourism context is a manifestation of human-land relationship,which is the result of the interaction between objective existence and subjective cognition.Rurality complements the imaginary dimension of the countryside,connecting nature and society,the local and the global,the traditional and the modern.2)The rurality cognition in tourism context can be presented in six dimensions:natural environment,humanistic environment,tourism function,history and culture,emotional meaning,and innovative acculturation.3)The developed rurality cognition measurement scale in tourism context contains 26 items in 6 dimensions.The verification shows that the scale has ideal reliability and validity,and the goodness of fit test results of the model are good.

关 键 词：乡村旅游 乡村性 游客感知 行为地理 安吉余村 

分 类 号：F592[经济管理—旅游管理]