说话技巧类图书畅销的现实动因与发展进路  

Driving Force and Development Paths for Making Books on Speaking Skills Bestselling

作　　者：易图强 贾洁 YI Tuqiang;JIA Jie(College of Network Communication,Zhejiang Yuexiu University,Shaoxing Zhejiang 312000,China;School of Journalism and Communication,Hunan Normal University,Changsha Hunan 410081,China)

机构地区：[1]浙江越秀外国语学院网络传播学院,浙江绍兴312000 [2]湖南师范大学新闻与传播学院,湖南长沙410081

出　　处：《长沙大学学报》2024年第1期37-41,共5页Journal of Changsha University

基　　金：国家社会科学基金一般项目“传播政治经济学视野下新中国畅销书史研究”,编号:17BXW100。

摘　　要：21世纪10年代以来,说话技巧类图书强势崛起,并迅速成为畅销品种。这顺应了时代发展和现实需求:追求说话技巧契合语言发展规律,媒介技术变革和网络语言文化环境催生言语对话创新性发展,工具性的说话技巧满足现实生活和市场营销的实际需要。未来,说话技巧类图书选题将针对读者需求不断细分,不仅重视说话技巧,还重视文化内涵和言语之美。Since the 2010s,books on speaking skills have become popular and quickly become a bestselling genre.This phenomenon is rooted in era development and practical demands.The pursuit of speaking skills aligns with the development patterns of language,while the transformative changes in media technology and the cultural environment of online language contribute to innovative developments in verbal communication.The utilitarian nature of speaking skills caters to the practical needs of daily life and marketing.In the future,topics in books on speaking skills will continue to diversify in response to reader demands,emphasizing not only speaking techniques but also cultural depth and the beauty of language.

关 键 词：说话技巧类图书 畅销书 社交媒体 

分 类 号：H019[语言文字—语言学]