“互联网+”视域下“网红”在高校思政教育中的影响效应研究  

Research on the Influence of"Internet Celebrities"in the Ideological and Political Education of Colleges and Universities under the"Internet+"Perspective

作　　者：梁利亭[1] 侯枫[1] 董萍[1] LIANG Li-ting;HOU Feng;DONG Ping(Sanmenxia Polytechnic,Sanmenxia Henan 472000,China)

机构地区：[1]三门峡职业技术学院,河南三门峡472000

出　　处：《湖北开放职业学院学报》2024年第6期97-99,共3页Journal of Hubei Open Vocational College

基　　金：河南省高校人文社会科学研究一般项目“‘互联网+’视阈下‘网红’在高校思政教育中的影响效应研究”的研究成果(项目编号:2021-ZDJH-273)。

摘　　要：在“互联网+”视域下,丰富的网络资源使得在线学习和移动学习成为主流。“网红”在成为大众消费品的同时,正能量“网红”对高校思想政治教育起到导向引领和榜样作用,负能量“网红”则对大学生的人生观、价值观起到消极效果。本文首先厘清互联网及“网红”的概念,然后分析了高校思政教育的时代特点及与“网红”现象的关联,并在调研了“网红”现象在高校思政教育中的现状基础上,通过提出营造文明和谐的“互联网+”环境、改进高校传统思想政治教育方式、加强思政教育队伍建设、完善对大学生自身的教育四条途径,推动了“互联网+思政”模式的应用,丰富了思想政治教育的内容,完善了思想政治教育的教学模式。In the"Internet+"perspective,the rich network resources make online learning and mobile learning become the mainstream.While"Internet celebrities"have become popular consumer goods,"Internet celebrities"with positive energy play a guiding and exemplary role in ideological and political education in universities,while"Internet celebrities"with negative energy have a negative effect on the outlook on life and values of college students.This paper first clarifies the concept of the Internet and"Internet celebrity",then analyzes the characteristics of the times of ideological and political education in colleges and universities and its relationship with the phenomenon of"Internet celebrity".Based on the investigation of the current situation of"Internet celebrity"in ideological and political education in colleges and universities,this paper proposes four methods,namely,creating a civilized and harmonious""Internet+"environment,improving the traditional ideological and political education in colleges and universities,strengthening the construction of ideological and political education teams,and improving the education of college students themselves,which has promoted the application of the"Internet+ideology and politics"model,enriched the content of ideological and political education,and improved the teaching model of ideological and political education.

关 键 词：“互联网+” “网红” 思政教育 影响效应 

分 类 号：C641[社会学]