我国健身服务业高质量发展的推进路径——基于供需平衡理论  

Advance Path of High-quality Development of Fitness Service Industry in China Based on the Theory of Supply-demand Balance

作　　者：吴越[1] 左为东[1] WU Yue;ZUO Weidong(College of Physical Education,Huanggang Normal University,Huanggang Hubei,438000)

机构地区：[1]黄冈师范学院体育学院,湖北黄冈438000

出　　处：《湖北体育科技》2024年第2期92-96,共5页Hubei Sports Science

基　　金：2022年湖北省教育厅哲学社会科学研究项目(22Y170)。

摘　　要：健身服务业作为体育产业的重要组成部分,基于其潜在的市场考验和广阔的发展前景,本文采用文献资料、专家访谈、逻辑分析等方法,分析供需平衡理论框架下健身服务业高质量发展的宏观形态。从健身服务市场主体发展态势看,我国传统健身服务市场主体虽已发展成熟,但存在盈利模式单一、价值增值能力弱、供需错位以及结构失衡等诸多问题;从健身服务市场客体看,我国消费出现有效需求转化、广泛人群需要层次提升、潜在消费人口发展、消费理性预期改善、消费内容空间扩大等变化。因此,必须形成“三位一体”,即政策、供给、需求的健身服务经济价值新路径,以推进健身服务业高质量发展。As an important part of the sports industry,based on its potential market test and broad development prospects,this paper analyzes the macro form of high-quality development of fitness service industry under the theoretical framework of supply and demand balance by means of literature,expert interviews,and logical analysis.From the perspective of the development trend of the main body of the fitness service market,although the main body of the traditional fitness service market in China has developed maturely,there are many problems such as a single profit model,weak value-added ability,dislocation of supply and demand,and structural imbalance.From the perspective of the fitness service market,China's consumption has undergone changes such as the transformation of effective demand,the improvement of the level of needs of a wide range of people,the development of potential consumer population,the improvement of rational expectations of consumption,and the expansion of consumption content.Therefore,it is necessary to form a trinity formal,a new path of economic value of fitness services in terms of policy,supply and demand,so as to promote the high-quality development of the fitness service industry.

关 键 词：健身服务业 供需平衡 体育产业 经济价值 

分 类 号：G812[文化科学—体育学]