乡村性感知、地方依恋与未来行为意向关系研究——以江西省靖安县三坪村寄宿避暑度假者为例  

Research on Relationship between Rural Perception,Place Attachment and Future Behavior Intention

作　　者：王屏[1] 陈振东 夏淑芳 赵丽红[1] Wang Ping;Chen Zhendong;Xia Shufang;Zhao Lihong

机构地区：[1]江西农业大学国土资源与环境学院,江西南昌330077 [2]江西旅游商贸职业学院

出　　处：《企业经济》2024年第3期70-79,共10页Enterprise Economy

基　　金：国家自然科学基金项目“多尺度下城市二、三维土地利用/覆被变化与热环境时空分异耦合及优化调控”(项目编号:42361048);江西省高校人文社会科学研究项目“乡村旅游民宿经营者亲环境行为影响研究——以江西省中源乡为例”(项目编号:GL23111);江西省高校人文社会科学研究项目“数字赋能江西旅游产业高质量发展的创新路径研究”(项目编号:GL23135)。

摘　　要：乡村旅游吸引力的本质在于乡村性,以往研究鲜有以乡村性感知为驱动因素探讨度假者的未来行为意向影响机制。本文选取江西省靖安县三坪村为案例地,开发寄宿避暑度假者乡村性感知、地方依恋与未来行为意向关系测量量表并构建概念模型。实证研究表明:度假者乡村性感知显著正向影响地方依赖、地方认同、未来行为意向;度假者地方依赖显著正向影响地方认同、未来行为意向,地方认同显著正向影响未来行为意向;度假者地方依赖、地方认同在乡村性感知与未来行为意向间均具有显著中介效应,地方依赖与地方认同在度假者乡村性感知和未来行为意向间具有显著链式中介效应。因此,三坪村应关注具身范式旅游体验,精准把控度假者乡村性感知;多维度提升乡村性感知,助力度假者正向行为生成。The essence of rural tourism attraction lies in the rural nature.Previous studies rarely explored the influence mechanism of future behavior intention of vacationers with rural perception as the driving factor.In this paper,Sanping Village,Jing'an County,Jiangxi Province is selected as a case study to develop measurement scales of the relationship between rural perception,place attachment and future behavior intention of boarding summer vacationers and construct a conceptual model.The empirical study shows that vacationers'rural perception has significant positive effects on place dependence,place identity and future behavior intention;vacationers'place dependence significantly and positively influences place identity and future behavior intention,and place identity significantly and positively influences future behavior intention;vacationers'place dependence and place identity have significant mediating effects on the relationship between rural perception and future behavior intention,and place dependence and place identity have a significant chain mediating effect between vacationers'rural perception and future behavior intention.Therefore,Sanping Village should focus on the embodied paradigm tourism experience,accurately control the rural perception of vacationers,improve the rural perception in multiple dimensions,and help vacationers generate positive behaviors.

关 键 词：乡村性感知 地方依恋 未来行为意向 乡村寄宿避暑度假者 

分 类 号：F592.7[经济管理—旅游管理]