“共促”还是“区隔”?两种短视频使用对青年线上政治参与的影响——基于短视频治理感知的中介作用  

“Promotion”or“Separation”?Impacts of Short Videos on Online Political Participation Among Youth:Based on Mediating Effects of Short Video Governance Perception

作　　者：贾哲敏[1] 李宗宁 JIA Zhemin;LI Zongning(School of Public Administration,Beihang University,Beijing 100083,China)

机构地区：[1]北京航空航天大学公共管理学院,北京100083

出　　处：《北京航空航天大学学报（社会科学版）》2024年第2期157-165,共9页Journal of Beijing University of Aeronautics and Astronautics：Social Sciences edition Edition

基　　金：北京市社会科学基金项目(20XCB010)。

摘　　要：利用问卷调查数据,研究意在探析短视频这一深受青年喜爱的新型视觉化社交媒介对其线上政治参与行为的影响。鉴于短视频的产制和使用均在政府“改进和创新正面宣传,加强互联网内容治理、塑造清朗网络空间”的宏观背景下进行,研究亦考察政务短视频这一特殊的短视频形式的影响,以及作为中介变量的短视频治理感知在这一过程中发挥的作用及效应。结果表明,一般性短视频使用削弱了青年线上政治参与,且不受短视频治理感知的中介影响,而政务短视频使用却对青年线上政治参与具有显著促进作用。同时,青年在接触和利用政务短视频的过程中,改善性治理感知(信息公开感知)程度较高,会进一步强化其线上政治参与,且即使限制性治理感知(网络秩序感知)程度较高,亦不会减少其线上政治参与。由此可以推断,政务短视频青年用户更趋向认可这种紧张且有序的短视频治理秩序,而是否频繁使用政务短视频等政务新媒体,有利于辨认或“区隔”青年用户中的积极参与者,从而给予正确引导。Based on the survey data,this study aims to explore how short videos,the most popular visual social me-dia among young people,impact their online political participation.Aganinst the background of the government’s efforts to“improve and make innovative ways to carry out public awareness initiatives on positive content,strenthen governance of internet content,and shape a clear cyberspace”,this study also examines the impacts of government short videos,and the role and effects of the perception of short video governance as a mediating factor in this process.The results show that general short videos significantly weaken online political participation among the youth,and their perceptions of short video governance have no mediating effects on that,while government short videos signifi-cantly promote their online political participation.Among government short video users,young people have a better feeling for improvement governance(perception of information disclosure),which can further strengthen their online political participation.Even if they perceive and experience strong restrictive governance(perception of internet order-liness),it would not reduce their online political participation.Obviously,young users of government short videos generally accept this tense and orderly short video governance.Finally,according to the frequency of using govern-ment new media,active participants can be identified among young users and correct guidance can then be provided.

关 键 词：短视频 政务短视频 线上政治参与 短视频治理感知 青年 

分 类 号：D63[政治法律—政治学] G206[政治法律—中外政治制度]