浙江冰雪体育用品产业集群区域品牌研究  

Regional Brand Research on Zhejiang Ice and Snow Sports Goods Industry Cluster

作　　者：王凯 WANG Kai(Zhejiang Shuren University,Hangzhou City,Zhejiang Province 310000)

机构地区：[1]浙江树人学院,浙江杭州310000

出　　处：《冰雪体育创新研究》2024年第1期37-39,共3页Research on innovation of ice snow sports

基　　金：浙江树人学院校级科研项目《浙江体育用品产业集群区域品牌研究》(2023A31002)。

摘　　要：该文通过对浙江冰雪体育用品产业集群区域品牌的研究,深入了解其竞争优势和发展趋势,为今后浙江冰雪体育用品生产企业制定市场战略和品牌建设提供科学指导。该文采用文献资料法等研究方法,探讨了浙江冰雪体育用品产业集群区域品牌的核心竞争力、品牌形象塑造、品牌推广等方面的优势,并提出了相关的发展建议,旨在为浙江冰雪体育用品产业集群区域品牌的推广以及可持续发展提供一些有益的建议和参考。Through the research on the regional brand of Zhejiang snow and ice sports goods industry cluster,we can deeply understand its competitive advantages and the development trend,providing scientific guidance for enterprises to develop market strategy and brand construction.This paper adopts the literature data method to discuss the core competitiveness of the regional brand of Zhejiang ice and snow sports goods industry cluster,brand image building,brand promotion,and proposes relevant development suggestions,which aims to provide useful suggestions and references for the promotion of regional brands and the sustainable development of Zhejiang ice and snow sports goods industry cluster.

关 键 词：浙江 冰雪体育 体育用品产业 集群 区域品牌 

分 类 号：G803[文化科学—运动人体科学]