基于沈药精神本科招生工作体系构建  

Constructing undergraduate enrollment system based on the spirit of Shenyang Pharmaceutical University

作　　者：刘巍[1] 孟一的 姚志昆 冯莹莹 LIU Wei;MENG Yidi;YAO Zhikun;FENG Yingying(Life Science and Biopharmaceutical Institution Department of Pharmacology,Shenyang Pharmaceutical University,Shenyang 110016,China;Admission&Employment Office,Shenyang Pharmaceutical University,Shenyang 110016,China)

机构地区：[1]沈阳药科大学生命科学与生物制药学院,辽宁沈阳110016 [2]沈阳药科大学招生就业处,辽宁沈阳110016

出　　处：《高等药学教育研究》2024年第1期71-75,97,共6页Researches In Higher Education of Pharmacy

基　　金：沈阳药科大学2022年度教职工思想政治工作研究课题项目(syykxt2022-A32)。

摘　　要：“坚忍不拔,药济天下”的沈药精神凝练了沈阳药科大学90余年的发展历程,而大学招生宣传工作的重点所在就是将学校的文化精神和品牌文化宣传出去,提升大学院校的品牌效应,进而推动院校的招生工作开展。在大学的招生宣传工作中,通过品牌营销的应用,能够提升大学招生宣传工作的效率,为招生宣传工作的开展建立基础,提升生源质量。The spirit of"perseverance and dedication,medicine for the world"has condensed over 90 years’development history of Shenyang Pharmaceutical University.The focus of university enrollment publicity is to publicize the cultural spirit and brand culture of the school,enhance the brand effect of universities and colleges,and promote the enrollment work.In the enrollment propaganda work of universities,the application of brand marketing can improve the efficiency of the work,establish a foundation for the development of enrollment,and improve the quality of student sources.

关 键 词：沈阳药科大学 精神 本科招生 

分 类 号：G647.32[文化科学—高等教育学]