游弋与分化:互联网对中国城市青年的文化价值观塑造与世代身份识别  

Isolation and Differentiation:The Shaping of Cultural Values and Generational Identity Recognition of Chinese Urban Youth by the Internet

作　　者：徐剑 黄尤嘉 Xu Jian;Huang Youjia

机构地区：[1]上海交通大学媒体与传播学院

出　　处：《新闻与传播研究》2024年第1期51-66,127,共17页Journalism & Communication

基　　金：上海市哲学社会科学规划委托课题页“‘人民城市’人民评价调查研究”(项目编号:2020WZX004)的阶段性研究成果。

摘　　要：着眼于世代文化环境中的媒介因素,探索其对中国青年一代的文化价值观特征的影响。将上世纪90年代互联网的大众化作为理解当今中国城市青年世代的环境之锚,在全国20个大城市发放问卷,基于“个人-集体-社会-国家-全球”文化价值观测量框架,分析考察青年世代如何理解当下世界。研究发现,以互联网为代表的新媒体环境从时代身份识别(宏观)、个体集群模式(中观)及媒体使用频率(微观)三个层面,正在塑造当代青年的世代身份特征。相比于前序世代,当代青年一方面出现了脱嵌集体、个体掌控感较低的“游弋”状态,另一方面,其内部各群体之间也存在文化价值观的“分化”趋势。This paper aims to explore the cultural value characteristics among contemporary urban youth in China,with a focus on media factors in generational cultural environments.The study regards the popularization of the internet in the 1990s as a starting point for understanding the current young generation.It distributed questionnaires in 20 major cities across China to examine their understanding of the world from five value dimensions:individual,collective,social,national,and global.The results indicate that media environment plays a role in shaping the current young generation on three levels:macro-level generational identity recognition,meso-level individual cluster patterns,and micro-level media use factors.Compared to previous generations,the current young generation is more‘isolated'from the collective and less in control of themselves than previous generations.There is also a trend of value'differentiation'among internal groups.

关 键 词：新媒体 文化价值观 城市青年 世代身份 

分 类 号：G210[文化科学—新闻学]