元宇宙声场中的公共意见传播:议题分化、传播态势与思想引领  

Public Opinion Communication in the Metaverse Sound Field:Topic Differentiation,Information Landscape,and Guiding Ideas

作　　者：王帅 徐菲 Wang Shuai;Xu Fei

机构地区：[1]大连民族大学马克思主义学院 [2]东北林业大学马克思主义学院

出　　处：《新闻与传播研究》2024年第1期83-94,127,128,共14页Journalism & Communication

基　　金：辽宁省社会科学规划基金项目(高校思政专项)“网络民族主义视域下大学生价值观教育与治理研究”(项目编号:L22BSZ024)的阶段性研究成果。

摘　　要：元宇宙在近年来俨然成为社会舆论场中的主要论题之一。“元宇宙话语”乃至“元宇宙声场”本身并不是一个全新的范畴。在人类思想史的发展之中,以哲学本体论、古典美学为基点的“古代世界观”一度成为元宇宙的思维母版。随着现代技术和科学对“彼岸世界”的祛魅,人文式的“元宇宙话语”逐渐展露出批判性的特征并逐渐与后现代的社会思潮结合,成为发达资本主义批判的主要思想领域。科学的、技术的“元宇宙话语”仍然具有主流的影响力,以现代的技术理性和科学知性解读元宇宙的物理学、数学原理,借此实现社会改造的世界观和方法论构成了元宇宙的现实性渊。当元宇宙资本和元宇宙话术高度耦合,资本的逐利性反而可能加剧元宇宙之中的舆论矛盾与分化风险,最终以资本主义拜物教形式褥夺科学知性、人文理性的实质地位,以空泛的“修辞符号”制造虚无主义境况。有鉴于此,国家必须保持批判精神,通过数字技术及责任体系来介入元宇宙声场,从而遇制资本无序扩张,促使元宇宙声场秩序在健康、和谐、可控的轨道内运行。In recent years,the concept of metaverse has gained significant attention in the public sphere.T.he discourse surrounding the metaverse,or even the metaverse soundscape,is not an entirelynew concept.Throughout human history,the ancient worldview based on philosophical ontology and classical aesthetics served as the guiding principle for the understanding of the metaverse.However,as modern science and technology have displaced the mystical understanding of the world,the humanistic discourse on the metaverse has taken on a more critical character,aligning with postmodern social trends,and becoming a key ideological field for the critique of capitalist development.The discourse on the scientific and technical aspects of the metaverse continues to exert significant influence,wherein the worldview and methodology of interpreting the physics and mathematical principles of the metaverse through modern technical rationality and scientific knowledge is viewed as the means to achieve social transformation,shaping the reality of the metaverse.When metaverse capital and metaverse rhetoric are closely intertwined,the profit-driven nature of capital may exacerbate contradictions and increase the risks of instability in public opinion within the metaverse.Ultimately,this may lead to the depletion of the substantive status of scientific knowledge and humanistic reasoning,as capitalist fetishism takes hold,creating a nihilistic situation filled with empty“rhetorical symbols.”Therefore,it is imperative to intervene in the metaverse soundscape with socialist ideology and political forces,in order to curb capital,promote morality,and establish order.

关 键 词：元宇宙话语 资本侵蚀 话语秩序 思想引领 

分 类 号：G206[文化科学—传播学]