大学生消费的面子补偿机制研究  

Research on Face Compensation Mechanisms for College Students'Consumption

作　　者：帅满 葛雅南 Shuai Man;Ge Yanan

机构地区：[1]西安交通大学人文社会科学学院

出　　处：《青年研究》2024年第1期40-52,95,共14页Youth Studies

摘　　要：大学生奢侈与节俭“并行消费”的心理机制有待研究。从“脸面观”研究思路入手,运用质性研究方法,呈现大学生消费的面子补偿机制。首先,社会比较引发大学生地位恐慌,激发其爱面子心理,触发其高成本、低频率的奢侈消费与低成本、高频率的节俭消费并行。其次,大学生节俭消费省下的资金多用于奢侈消费,实现自我“争面子”;同时,他们隐藏节俭消费、展示奢侈消费,实现他人“给面子”。最后,适度奢侈与节俭使大学生获得面子补偿,但其实际经济能力与地位并未改变。解读大学生消费心理可丰富消费、脸面观研究。The psychological mechanisms for college students'parallel consumption of luxury goods and thrifty goods need to be studied.Starting with the research thinking of"face view"and applying qualitative research method,this article tries to present the face compensation mechanisms for college students'consumption.Firstly,social comparison would lead to status panic and stimulate face demand,which could trigger the parallel consumption of high-cost,low-frequency luxury goods and low-cost,highfrequency thrfty goods.Secondly,in order to achieve self"face saving",college students would save money from thrifty consumption and use it for luxury consumption;in order to achieve"face giving",college students would hide thrfty consumption and present luxury consumption.Finally,moderate luxury consumption and thrifty consumption would provide college students with face compensation,but their actual economic ability and status remain unchanged.Interpreting college students'consuming psychology would enrich researches on consumption and"face view".

关 键 词：大学生 奢侈消费 节俭消费 面子补偿 

分 类 号：G645.5[文化科学—高等教育学]