探索更多可能:中美公共图书馆书目推荐服务比较研究  

Explore More Possibilities:A Comparative Study of Bibliography Recommendation Services Between Chinese and American Public Libraries

作　　者：刘徵徵 秦顺 Liu Zhengzheng;Qin Shun(Chongqing Banan Library;School of Information Management,Wuhan University;Advanced Study Center for Intellectual Property Rights,Wuhan University)

机构地区：[1]重庆市巴南区图书馆,重庆401320 [2]武汉大学信息管理学院,武汉430072 [3]武汉大学知识产权高级研究中心,武汉430072

出　　处：《图书馆》2024年第3期24-32,共9页Library

基　　金：国家社会科学基金项目“数智驱动的公共图书馆适老化服务模式创新研究”(项目编号:22CTQ013)阶段性研究成果之一。

摘　　要：书目推荐服务是公共图书馆深入推进全民阅读工作的重要手段,也是为人民群众提供更加公平、更高质量的公共文化服务的有效途径。文章采用网络调查、内容分析和归纳演绎的方法,选取46个中美公共图书馆为研究对象,基于书目多样性理论,从书目推荐服务的品牌建设、主题、服务人群、载体、网页布局、个性化荐书服务等维度进行比较分析,总结发展规律、经验及启示。研究发现,为实现供需平衡,美国公共图书馆行业遵循开放原则、聚焦品牌导向、注重群体包容、坚持以人为本,充分发展了书目推荐服务的多样性特性。面向深化全民阅读工作的国家战略要求,我国公共图书馆应当树立书目多样性意识,健全书目推荐制度,推动书目推荐服务的包容性和专业化发展,以满足用户更广泛多样的阅读需求。Bibliography recommendation service is an important means for public libraries to further promote the national reading,as well as an effective way to provide more substantial and high-quality public cultural services for the people.This article employs various methods,such as online surveys,content analysis,and inductive deduction,to select 46 public libraries in China and the United States as the research subjects.Based on the theory of bibliodiversity,the article conducts comparative analysis of bibliography recommendation services in various dimensions,including brand building,themes,target audience,carriers,web page layout,and personalized bibliography recommendation services,and summarizes their developmental patterns,experiences,and insights.The study found that in order to achieve supply-demand balance,the American public library industry adheres to the principles of openness,brand orientation,group inclusiveness,and people-oriented,and fully develops the diversity of bibliography recommendation services.In response to the national strategy of deepening nationwide reading,public libraries in China should cultivate awareness of bibliodiversity,improve the book recommendation system,and promote the inclusive and professional development of book recommendation services to meet users'broader and more diverse reading needs.

关 键 词：公共图书馆 书目推荐 书目多样性 阅读推广 

分 类 号：G257[文化科学—图书馆学]