浅论梁启超的图书馆募捐工作:缘起、策略及启示  

A Brief Analysis of Liang Qichao’s Library Fundraising Work:Origins,Strategies,and Insights

作　　者：李玲梅 Li Lingmei(Library of Zhejiang University of Technology,Hangzhou,310023)

机构地区：[1]浙江工业大学图书馆,杭州310023

出　　处：《高校图书馆工作》2023年第6期20-27,共8页Library Work in Colleges and Universities

基　　金：中国图书馆学会2022年阅读推广科研项目“梁启超图书馆学思想的现代性诉求及其现实性建构”(编号:YD2022B38)的研究成果之一。

摘　　要：梁启超对发动社会力量参与中国近代图书馆事业建设具有深刻的理论认知和丰富的实践经验,加强对其募捐实践的研究,既为当下图书馆经费筹措多元化发展提供思考,更旨在重申中国图书馆人的使命与价值。文章结合中国近现代历史变迁的时代背景阐述梁启超的图书馆募捐工作之缘由,并以梁启超为万木草堂书藏、松坡图书馆和东原图书馆所发起的公开募捐实践为例,从募捐定位、募捐组织、募捐宣传、募资管理、募捐方式和募捐回馈6个维度对其募捐工作机制进行探讨。探究梁启超的募捐理念和机制,对当下图书馆引导社会力量参与建设与服务具有深远启示,图书馆界应充分认识募捐价值、强化募捐管理、重视募捐创新,以更好地引导社会力量参与图书馆建设。Liang Qichao has profound theoretical knowledge and rich practical experience in mobilizing social forces to participate in the construction of libraries in modern China.Examining his fundraising practices not only provides insights for contemporary library fundraising but also underscores the mission and value of Chinese librarians.This article,situated within the context of Chinese modern historical transformations,elucidates the backdrop of Liang Qichao’s library fundraising initiatives.It draws examples from his publicly initiated fundraising campaigns for Wanmucaotang Library,Songpo Library,and Dongyuan Library.It explores his fundraising mechanisms across dimensions such as positioning,organization,promotion,management,methods,and feedback.Delving into Liang Qichao’s fundraising philosophy and mechanisms provides profound insights for guiding social involvement in current library construction.The library community should fully recognize the value of fundraising,strengthen fundraising management,and prioritize innovative fundraising approaches to better guide social participation in library development.

关 键 词：梁启超 图书馆募捐机制 商业运作 公共领域 公民精神 

分 类 号：G259.29[文化科学—图书馆学]