数字平台金融生态系统的网络赋能与价值共创———基于蚂蚁集团动态共演逻辑  

Network Empowerment and Value Co-creation in Digital Platform Financial Ecosystem:A Dynamic Co-evolution Logic Based on Ant Group

作　　者：韩莹 许晓惠 Han Ying;Xu Xiaohui(School of Economics,Fujian Normal University,Fuzhou 350117,China)

机构地区：[1]福建师范大学经济学院,福州350117

出　　处：《技术经济》2024年第2期79-91,共13页Journal of Technology Economics

基　　金：国家社会科学基金“基于动态赋能的平台生态共生演化及知识治理研究”(21CGL021)。

摘　　要：平台经济聚焦数字平台及其生态系统,既是数字经济发展的关键路径,又发挥着驱动实体经济成长的基本功能。本文将数字平台生态观与社会网络理论对话,纵向剖析蚂蚁集团数字平台金融生态系统的网络赋能、价值共创及两者关系作用机制。研究发现:数字平台金融生态系统以平台网络为价值共创的赋能基础,网络赋能促进价值共创,反推新一轮网络赋能,遵循“平台网络Ⅰ-网络赋能-共创价值输出-平台网络Ⅱ-网络赋能优化”路径形成螺旋式上升的正反馈循环,共同作用于生态系统的动态演化。本文深化了数字平台金融生态演进背后阶段化、连续性的赋能机理研究,对数字金融平台充分发展和赋能数字经济与实体经济“相向而行、深度融合”具有启示意义。Focused on digital platforms and their ecosystems,platform economy is both a key path for the development of digital economy and plays a basic function in driving the growth of real economy.Based on the dialog between digital platform-based ecosystem view and social network theory,Ant Groups digital platform financial ecosystem was analyzed vertically for its network empowerment,value co-creation,and the interaction mechanism between them.It is found that digital platform financial ecosystem takes platform network as the enabling foundation for value co-creation,with network empowerment promoting value co-creation and then pushing back a new round of network empowerment.Therefore,a spiraling positive feedback loop is formed by following the path of“platform network I—network empowerment—co-creation value output—platform network II—network empowerment optimization”,which contributes to the dynamic evolution of ecosystem.As this paper deepens the study on empowerment mechanism behind evolution of digital platform financial ecosystem in stages and continuity,it is enlightened for platform economy to fully develop and enable the integration between digital and real economy.

关 键 词：数字平台金融生态系统 网络赋能 价值共创 案例研究 

分 类 号：F832[经济管理—金融学]