基于信息生态视角分析农村青年对移动短视频依恋行为的影响因素  

Analyzing the influencing factors of rural youth’s attachment behavior to mobile short videos from the perspective of information ecology

作　　者：邓建高[1,2] 张璇 徐绪堪[1,2] DENG Jian-gao;ZHANG Xuan;XU Xu-kan(Business School,Hohai University,Nanjing 210098,China;Institute of Statistics and Data Science,Hohai University,Nanjing 210098,China)

机构地区：[1]河海大学商学院,南京210098 [2]河海大学统计与数据科学研究所,南京210098

出　　处：《湖北农业科学》2024年第3期14-20,共7页Hubei Agricultural Sciences

基　　金：江苏省社会科学基金项目(19ZZB003);中央高校基本科研业务费项目(B210203042);国家自然科学基金项目(72042004);中央高校基本科研业务费专项(B220207021)。

摘　　要：基于信息生态视角,引入心理学的依恋理论,构建心理需求中介变量下农村青年对移动短视频依恋行为的影响因素模型,通过实证分析探究其作用机理。结果表明,信息内容、信息技术和信息环境因素显著作用于农村青年对移动短视频的依恋行为,驱动其产生不同心理需求进而促进依恋行为的产生。信息内容是农村青年对移动短视频产生依恋行为的核心;信息技术是农村青年对移动短视频产生依恋行为的基础;信息环境是农村青年对移动短视频产生依恋行为的催化剂;农村青年的心理需求是对移动短视频产生依恋行为的根本所在。据此从农村公共文化资源供需平衡、视频内容审核、联动治理三方面提出对策建议。Based on the perspective of information ecology and the introduction of attachment theory from psychology,a model of the influencing factors of rural youth’s attachment behavior to mobile short videos under the mediating variable of psychological needs was constructed,and its mechanism was explored through empirical analysis.The results indicated that information content,information technology,and information environment factors significantly affected the attachment behavior of rural youth to mobile short videos,driving them to generate different psychological needs and promoting the development of attachment behavior.The information content was the core of rural youth’s attachment behavior to mobile short videos;information technology was the foundation for rural youth to develop attachment behavior toward mobile short videos;the information environment was a catalyst for rural youth to develop attach-ment behavior toward mobile short videos;the psychological needs of rural youth were the fundamental reason for their attachment to mobile short videos.Based on this,countermeasures and suggestions were proposed from three aspects:balancing the supply and de-mand of rural public cultural resources,reviewing video content,and promoting collaborative governance.

关 键 词：农村青年 移动短视频 依恋行为 影响因素 信息生态 

分 类 号：TP391[自动化与计算机技术—计算机应用技术]