新媒体环境下移动社交媒体错失焦虑(FoMO)用户画像实证研究  

An Empirical Research on User Portrait of Mobile Social Media FoMO in the New Environment

作　　者：马家伟 张艳丰[1] 彭丽徽[1] 毛太田[1] Ma Jiawei;Zhang Yanfeng;Peng Lihui;Mao Taitian(School of Public Management,Xiangtan University,Xiangtan 411105)

机构地区：[1]湘潭大学公共管理学院,湘潭411105

出　　处：《图书情报工作》2024年第6期60-71,共12页Library and Information Service

基　　金：湖南省社会科学基金青年项目“社交媒体用户健康信息回避行为生成机理与引导策略研究”(项目编号:20YBQ091)研究成果之一。

摘　　要：[目的/意义]探究移动社交媒体用户错失焦虑的刺激要素以及反应要素,构建移动社交媒体用户错失焦虑生成机理模型并进行用户画像分类,为社交媒体运营商实现信息精准化服务提供理论与实践指导。[方法/过程]通过文献调研法与扎根理论提取指标要素,结合信息生态理论与SOR理论构建移动社交媒体错失焦虑用户画像模型,基于问卷调查数据进行K-means聚类分析,得出4种用户画像类型,并结合聚类结果对4种用户画像标签分别进行具体特征分析。[结果/结论]研究得出沉迷上瘾、强迫使用、过度使用和消极使用4种不同用户画像类型,为相关运营商或机构提供较为全面的移动社交媒体FoMO用户画像类型解释。[Purpose/Significance]By exploring the stimulus and response elements of users’mobile social media FoMO,the paper constructs its generation mechanism model and classifies user portraits,so as to provide theoretical and practical guidance for social media operators to achieve information precision services.[Method/Process]Through literature analysis and grounded theory,this paper extracted the influencing factors of FoMO,and constructed user portrait model on the information ecology theory and SOR.Then,it took the K-means cluster analysis with questionnaire data,and finally,obtained four types of user portraits and analyzed the specific characteristics of each type with the clustering results.[Result/Conclusion]It concludes that the four different types of user portrait labels are addiction,forced use,overuse and passive use,which provide a more comprehensive explanation of user portrait of social media FoMO for relevant operators or institutions.

关 键 词：移动社交媒体 错失焦虑 用户画像 SOR 

分 类 号：G206[文化科学—传播学]