数字化背景下乡村旅游发展趋势的研究  

Research on the Development Trend of Rural Tourism under the Background of Digitalization

作　　者：宋佳瑛 吴培钦 SONG Jiaying;WU Peiqin

机构地区：[1]新疆财经大学旅游学院,乌鲁木齐830012

出　　处：《河北旅游职业学院学报》2024年第1期14-19,共6页Journal of Hebei Tourism College

摘　　要：基于数字技术快速发展的时代背景下,旅游产业迎来了新的发展动力,数字技术赋能乡村旅游的研究也越来越受到学界的关注。本文以CNKI中的文献作为检索和研究对象,采用可视化文献计量分析软件CiteSpace(6.2.R4)分析中国乡村旅游数字化转型升级研究的现状、热点和趋势等情况。研究发现,乡村旅游与数字技术融合发展是学科研究的热点,为促进乡村旅游高质量发展提供了理论依据与策略指导。With the rapid development of digital technology,the tourism industry is facing a new driving force,and the research on rural tourism enabled by digital technology is attracting more and more academic attention.In this paper,the literature in CNKI is searched and studied,and CiteSpace(6.2.R4)is used to analyze the status quo,hot spots and trends of the research on the digital transformation and upgrading of rural tourism in China.It is found that the integration of rural tourism and digital technology is a hot research topic,which provides theoretical basis and strategic guidance for promoting the high-quality development of rural tourism.

关 键 词：数字旅游 乡村旅游 发展趋势 研究热点 

分 类 号：F597[经济管理—旅游管理]