我国乡村体育赛事发展经验及展望  

Development Experience and Prospects of Rural Sports Events in China

作　　者：徐雄[1] 贾宏[2] XU Xiong;JIA Hong(College of Physical Education,Hu'nan University of Technology,Zhuzhou 412007,China;Sports Teaching and Research Department,Guangdong University of Finance,Guangzhou 510521,China)

机构地区：[1]湖南工业大学体育学院,湖南株洲412007 [2]广东金融学院体育教研部,广州510521

出　　处：《体育文化导刊》2024年第3期67-73,共7页Sports Culture Guide

摘　　要：运用文献资料、实地调研等方法,探讨我国乡村体育赛事的价值,总结其经验,并提出展望。价值:吸引群众广泛参与,形成全民健身发展热潮;激发体育消费潜力,助力乡村经济发展;搭建传统文化传承平台,丰富乡村体育赛事文化;推动办赛模式创新,提升乡村办赛能力。经验:紧密依托地方,推动赛事发展;鼓励全民参与,增强社会认同;创新传播方式,引发社会关注;融合地方特色,丰富赛事内容;多元主体合作,保障赛事开展。展望:推动办赛体制改革,构建协同化赛事保障;坚持村民共商共建,推动赛事生活化发展;加强赛事市场监管,树立规范化赛事形象;凸显地方文化内涵,打造个性化赛事IP;培养专业化人才队伍,促进赛事高质量发展。By using the methods of literature review and fi eld investigation,this paper discussed the value of rural sports events in China,summarized the experience and put forward the prospect.Value:It attracts broad participation of the masses to form a national fi tness development boom,stimulates the potential of sports consumption to help rural economic development,builds a platform for traditional culture inheritance to enrich the culture of rural sports events,and promotes the innovation of competition mode to improve the ability of village competition.Experience:It is closely tied to the local to drive the development of the event,encourages universal participation to enhance social identity,innovates the way of communication to arouse social concern,integrates local characteristics to enrich the content of the event,and adopt multi-subject cooperation to ensure the development of the event.Prospect:It should promote the reform of the competition system to build a coordinated event guarantee,adhere to the villagers'consultation and joint construction to promote the development of the event in life,strengthen the regulation of the event market to establish a standardized event image,highlight the local cultural connotation to create personalized event IP,train a team of professional talents to promote the high-quality development of the event.

关 键 词：群众体育 乡村体育赛事 乡村体育 

分 类 号：G812.42[文化科学—体育学]