媒介依赖视角下社交信息回避策略对移动阅读效果的实验研究  

An Experimental Study on the Effect of Social Information Avoidance Strategies on Mobile Reading from the Perspective of Media Dependence

作　　者：张玥[1] 赵恬 黄冰冰 朱庆华[1] Zhang Yue;Zhao Tian;Huang Bingbing;Zhu Qinghua(School of Information Management,Nanjing University,Nanjing,210023)

机构地区：[1]南京大学信息管理学院,南京210023

出　　处：《情报资料工作》2024年第2期75-85,共11页Information and Documentation Services

基　　金：国家社会科学基金面上项目“信息茧房催化下群体性迷失的形成机制与治理策略研究”(批准号:23BTQ090);教育部人文社科项目“移动健康管理中信息回避形成机制与演化规律研究”(项目编号:21YJC870020);江苏省社科项目“面向移动健康管理的信息回避行为模式识别与演化规律研究”(项目编号:21TQB003)的研究成果之一。

摘　　要：[目的/意义]文章基于媒介依赖理论,分析不同社交媒体依赖程度的用户所采取的社交回避策略对移动阅读效果的影响,将社交信息回避作为一种积极主动性策略进行研究,对提升用户阅读体验、助力深度阅读、破解移动阅读茧房具有重要意义。[方法/过程]结合媒介依赖理论,采用准实验设计的方法,使用实证分析研究社交媒体依赖程度和社交信息回避策略对移动阅读效果产生的影响。[结果/结论]社交信息回避策略对移动阅读效果有正向影响,但是对于不同社交媒介依赖程度的用户,各社交信息回避策略的效果不同。在同样的回避策略下,社交媒体低依赖人群阅读效果优于社交媒体高依赖人群。值得注意的是,社交媒体高依赖的人群在选择性社交信息回避情境中的阅读沉浸体验优于完全性信息回避情境,这对提高信息服务效率和信息产品的研发具有一定参考价值。[Purpose/significance]Based on media dependency theory,this study examines the different social infor⁃mation avoidance strategies used by users with varying levels of social media dependence to the effects of mobile read⁃ing.This study on social information avoidance as proactive strategy is of great significance for enhancing users’read⁃ing experience,facilitating deep reading and cracking the cocoon of mobile reading.[Method/process]Using the me⁃dia dependence theory and the quasi-experimental design approach,the study empirically analyzes the influence of so⁃cial media dependence levels and social information avoidance strategy on mobile reading effect.[Result/conclusion]The results of the research indicate that social information avoidance has a positive impact on reading performance,but the impacts of social information avoidance strategies vary for users with different levels of social media dependence.Under the same avoidance strategy,for low-dependence group,the reading effect is better than high-dependence group.It is worth noting that people with high dependence on social media show a deeper reading immersion experi⁃ence in the selective social information avoidance than in the complete avoidance situation,which has certain reference value of improving the efficiency of information service and the research and development of information products.

关 键 词：社交信息回避 移动阅读 媒介依赖 准实验设计 

分 类 号：G230.7[文化科学]