基于在线评论分析法的童车产品优化设计研究  

USER DEMAND ANALYSIS AND DESIGN OF STROLLER BASED ON ONLINE COMMENT ANALYSIS

作　　者：胡康[1] 计开禹 HU KANG;JI KAIYU

机构地区：[1]武汉科技大学艺术与设计学院

出　　处：《设计》2024年第4期105-109,共5页Design

摘　　要：为了提高婴童产品用户需求获取的效率及准确性,基于现有在线评论分析在实体产品设计中的应用研究,提出了基于在线评论分析的童车优化设计流程,利用在线评论挖掘等方法获取童车用户需求信息,并通过语义分析与情感分析,充分了解用户对于产品的使用体验与使用需求,为产品优化提供准确的指导。准确及全面地洞察用户需求是设计迭代升级的基础,本文结合在线评论分析方法构建童车用户需求维度,为童车的优化设计研究提供了新思路。In order to improve the efficiency and accuracy of user demand acquisition of baby products,the application of online review analysis method in user demand acquisition and processing was analyzed,and an optimized design process of buggy based on online review analysis was proposed.Firstly,crawler technology was used to obtain online comments data of stroller products on JD platform,text word segmentation and POS tagging of comments information were carried out through semantic analysis,and the feature word set of stroller products was constructed.Then according to the characteristics of etymology comments for text encoding,classification generalizes the child safety requirements,children's comfort requirements,health protection requirements,convenient for the design optimization of four dimensions,and build user experience and the matching relationship between specific product structure,and determine the customer's demand information through the analysis of the emotional weight sorting.Finally,combined with the results of demand analysis,planning product functions,designed an intelligent baby stroller to meet the needs of users.This paper provides a reference for the research of baby product users'needs and puts forward a new design idea for its related design.

关 键 词：用户需求 需求分析 评论挖掘 网络爬虫 童车设计 

分 类 号：TB472[一般工业技术—工业设计]