女性内衣的情感化设计方法研究  

RESEARCH ON EMOTIONAL DESIGN METHODS FOR WOMEN'S UNDERWEAR

作　　者：于君洁 李海兵[1] 桑光亮 YU JUNJIE;LI HAIBING;SANG GUANGLIANG

机构地区：[1]湖北美术学院时尚艺术学院 [2]弘益大学国际设计研究院

出　　处：《设计》2024年第5期54-58,共5页Design

摘　　要：本研究旨在结合情感化设计理念,为女性内衣品牌提供一套更具情感共鸣的设计方案。研究采用深度访谈法,主要从生理和心理两方面分析目标群体的需求和期望。本研究提出一套女性内衣的情感化设计策略,该策略共分为5个步骤:(1)前期调研,(2)设计方案阶段,(3)细化方案阶段,(4)工艺与样衣试制阶段,(5)样衣通过评价后即可进入批量生产。该策略通过情感化设计,强调了情感关怀的重要性。并提供了一种较系统的方法和研究方向,以满足女性内衣市场不断增长的高品质情感需求。This study aims to combine emotional design concepts to provide a more emotionally resonant design solution for women's underwear brands.The research uses in-depth interviews and questionnaires to analyze the needs and expectations of the target group from two aspects:physiological needs and psychological needs.This study proposed a set of design methods.In the goal setting stage of emotional design,the pertinence of underwear design needs to be improved.In the design stage,it is proposed that improvements can be made from three aspects:material,color,and function.This strategy emphasizes the importance of emotional care through emotional design.And provide a more systematic method and research direction to meet the growing high-quality emotional needs of the women's underwear market.

关 键 词：情感化设计 女性内衣 女性关爱 品牌提升 消费者需求 

分 类 号：TS941-0[轻工技术与工程—服装设计与工程]