短视频视域下大学生主流意识形态认同的挑战与对策  

Challenges and countermeasures for mainstream ideological identity of college students under the popularity of short videos

作　　者：王成名[1] 丁辉[1] WANG Chengming;DING Hui(Anhui Vocational College of Defense Technology,Luan 23701l,China)

机构地区：[1]安徽国防科技职业学院,安徽六安237011

出　　处：《安徽水利水电职业技术学院学报》2024年第1期56-60,共5页Journal of Anhui Technical College of Water Resources and Hydroelectric Power

基　　金：安徽省质量工程一般项目(2020szjyxm025);安徽省高校优秀青年人才支持计划项目(gxyq2021135)。

摘　　要：网络短视频是新时代大学生娱乐、休闲、学习的主要场域。碎片化信息、泛娱乐化内容、多元思潮交锋、西方意识形态精准渗透等因素,给大学生主流意识形态认同带来了诸多问题和挑战。通过加大平台监管,强化舆论引导,发挥思想引领,构建常态机制的传播制高点,来不断增强网络短视频平台主流意识形态的主导性和权威性,提升大学生主流意识形态认同度。Online short videos are the main field for entertainment,leisure,and learning for college students in the new era.Fragmented information,pan-entertainment content,diverse ideological conflicts,and precise infiltration of western ideology have brought many problems and challenges to the mainstream ideological identity of college students.By increasing platform supervision,strengthening public opinion guidance,giving full play to ideological guidance,and building a normal mechanism for communication,the dominance and authority of mainstream ideology on online short video platforms can be continuously enhanced,and the recognition of mainstream ideology among college students can be improved.

关 键 词：网络短视频 大学生 主流意识形态认同 挑战 提升路径 

分 类 号：G641[文化科学—高等教育学]