乡村振兴战略下运动休闲特色小镇体育产业发展研究  

Research on the Sports Industry Development of Sports and Leisure Characteristic Towns under the Rural Revitalization Strategy

作　　者：邱建华 陈荣 项建民[1] 张林宝[1] 余奂 QIU Jianhua;CHEN Rong;XIANG Jianmin;ZHANG Lingbao;YU Huan(College of Physical Education Shangrao Normal University,Shangrao Jiangxi 334001,China;School of Physical Education and Health East China Jiaotong University,Nanchang Jiangxi 330013,China)

机构地区：[1]上饶师范学院体育学院,江西上饶334001 [2]华东交通大学体育与健康学院,江西南昌330013

出　　处：《冰雪体育创新研究》2024年第5期13-15,共3页Research on innovation of ice snow sports

基　　金：江西省社会科学“十四五”2023年规划课题《乡村振兴战略下运动休闲特色小镇体育产业发展路径研究》(23TY18D)。

摘　　要：运动休闲特色小镇以其“特而强”“聚而合”“小而美”“新而活”等特点赢得消费者的好评,为发展体育产业营造了有利的态势。然而由于现阶段还存在体育产业发展定位不精准、基础设施建设不完善等劣势问题,使得运动休闲特色小镇发展受到制约,无法为更多的消费者提供多样化的项目体验。对此该文对运动休闲特色小镇的体育产业发展机遇和挑战进行思考及改进策略研究,期望能起到参考作用。Sports and leisure characteristic town with its"special and strong","close and harmonious,"small and beautiful","new and living"and other characteristics have won the praise of many consumers,for the development of the sports industry to create a favorable situation.However,due to the disadvantages such as imprecise development positioning and imperfect infrastructure construction of the sports industry,the development of sports and leisure characteristic towns is restricted and cannot provide more consumers with diversified project experience.In this regard,the paper reflects from the development opportunities and challenges of the sports industry in the sports and leisure characteristic towns,and studies the improvement strategy,which is expected to play a reference role.

关 键 词：乡村振兴 运动休闲 特色小镇 体育产业 

分 类 号：G812[文化科学—体育学]