场景赋能乡村体育文化与冰雪旅游融合的价值表达及优化路径  

The Value Expression and Optimization Path of the Integration of Scene Empowering Rural Sports Culture and Ice and Snow Tourism

作　　者：朱廉杰 潘宏伟[1] 曹健[1] 郭井双[1] 曲均增 ZHU Lianjie;PAN Hongwei;CAO Jian;GUO Jingshuang;QU Junzeng(School of Physical Education Jiamusi University,Jiamusi Heilongjiang 154000,China)

机构地区：[1]佳木斯大学体育学院,黑龙江佳木斯154000

出　　处：《冰雪体育创新研究》2024年第5期16-18,共3页Research on innovation of ice snow sports

基　　金：黑龙江省哲学社会科学规划专题项目《产业融合视域下冰雪旅游与体育文化耦合发展效应与优化路径研究》(23XZT020);2018年辽宁省社会科学规划基金《“辽宁振兴,体育先行”背景下我省冰雪项目发展策略研究》(L18BTY003);黑龙江省省属本科高校“优秀青年教师基础研究支持计划”课题《后冬奥引领下黑龙江省冰雪体育人才高质量发展研究》(YQJH2023226)。

摘　　要：乡村体育文化与冰雪旅游融合是新时代实现乡村振兴、建设体育强国的关键环节,该文对“乡村”“体育文化”“冰雪旅游”三者融会贯通所构成的价值共创体系及其功能进行凝练。以Y镇为例,基于场景理论“真实性”“合法性”和“戏剧性”三重维度,结合空间生产理论“空间实践”“空间表征”“表征空间”三种形式搭建乡村体育文化与冰雪旅游融合价值表达评分矩阵。结果显示,乡村融合场景的经济、社会价值表达较为凸显,文化价值表达则仍有提升空间。强化乡村文旅融合价值表达,可聚焦于深挖冰雪体育文化内涵,塑造真实场景;注重现代理念,助推价值增值;丰富戏剧体验,强化价值感知。The integration of rural sports culture and iceand snow tourism is akey link to realize rural revitalization and build a strong sportscountry in the new era,and the paper condenses the value co-creative system and its function that is constituted by the integration of"rural","sports culture"and"ice and snowtourism".Based on the three dimensions of"authenticity","legitimacy"and"drama"of the scene theory,and combing the three forms of"spatial practice","spatial representation","space of representation"of spatial production theory,we constructed a scoring matrix for the expression of the value of the integration of rural sports,culture and ice and snow tourism.The results show that economic and social value of the rural integration scene are more important,while the cultural value expression still has room for improvement.To strengthen the value expression of rural culture and tourism integration,we can focus on digging deep into the cultural connotation of ice and snow sports and shaping the real scewne;focusing on modern concepts and promoting value appreciation;and enriching the theater experience and strengthening the value perception.

关 键 词：场景 乡村 体育文化 冰雪旅游 

分 类 号：G80-3[文化科学—运动人体科学]