山东省农村地区居民健康传播需求调查分析  

Investigation and analysison the health communication needs in rural areas of Shandong province

作　　者：李瑞 刘维量[1] 石峰[1] 魏霞[1] 刘永娟 陈仁友[1] 孙桐[1] 杨兴光[1] 王连森[1] LI Rui;LIU Wei-liang;SHI Feng;WEI Xia;LIU Yong-juan;CHEN Ren-you;SUN Tong;YANG Xing-guang;WANG Lian-sen(Shandong Center for Disease Control and Prevention,Jinan 250014,China)

机构地区：[1]山东省疾病预防控制中心,山东济南250014

出　　处：《中国健康教育》2024年第1期15-19,共5页Chinese Journal of Health Education

基　　金：中国健康教育中心科研项目(ZJKY-2022-008);山东省人文社会科学课题(2021-ZXJK-19);山东省医药卫生科技发展计划项目(202212051002)。

摘　　要：目的了解山东省农村地区健康传播现状及农村居民健康传播需求,为今后有目的地开展健康传播工作提供参考。方法于2022年9—11月,采用多阶段分层整群随机抽样方法,根据山东省地理地形分布及经济发展特征抽取10个县(市、区)15岁以上农村居民2826人进行入户面对面问卷调查。采用描述性统计分析报告调查对象获取知识的内容、场所、途径,通过χ^(2)检验比较不同特征调查对象主动参与健康传播活动及接触健康类短视频的情况。结果92.0%的农村居民表示所在村宣传过健康知识,宣传内容以传染病(70.6%)、慢性病(68.2%)和中医(43.3%)为主,居民希望获得的健康知识前3位依次是慢性病(60.1%)、传染病(58.8%)和中医(36.9%)。居民获得健康知识的途径主要为折页/小册子(54.2%)、电视健康栏目/公益广告(46.0%)和宣传栏/墙报(32.9%),居民希望的健康知识传播途径前3位依次为折页/小册子(45.4%)、电视健康栏目/公益广告(39.4%)和与医生交谈(35.2%)。71.3%的居民表示主动参与过健康传播活动,81.2%的居民表示接触过健康类短视频。结论山东省农村地区居民获取健康知识的渠道以传统媒体(如电视、广播、报纸)为主,新媒体开始成为健康传播的重要渠道。下一步应根据农村居民的不同需求,开展传统媒体与新媒体相结合的健康传播活动。Objective To investigate and analyze the status and needs of health communication among residents in rural areas of Shandong,and to provide suggestions for carrying out health communication purposefully in the future.Methods Using multi-stage stratified group random sampling method,2826 rural residents aged 15 years or above in 10 counties(cities or districts)in Shandong Province were selected according to their geographical distribution and economic development characteristics for an indoor questionnaire survey between September and November in 2022.Descriptive statistics were used to report the available content,location and channels on health knowledge of respondents,and actively participating in health communication activities and exposing to health short videos with different characteristics was compared by chi-square test.Results 92.0%of the rural residents said that they had promoted health knowledge in their village,and the content of the promotion was mainly about infectious diseases(70.6%),chronic diseases(68.2%)and traditional Chinese medicine(43.3%).The top three health knowledge that residents hoped to obtain were chronic diseases(60.1%),infectious diseases(58.8%)and traditional Chinese medicine(36.9%).The main ways for residents to obtain health knowledge were leaflets/brochures(54.2%),health columns/public service advertisements on TV(46.0%)and bulletin boards/wall newspapers(32.9%).The top three ways for residents to obtain health knowledge hopefully were folds/brochures(45.4%),TV health programs/public service advertisements(39.4%)and talking with doctors(35.2%).71.3%of the residents said they had actively participated in health communication activities,and 81.2%of the residents said they had beenexposed to health short videos.Conclusion The main channels for rural residents to acquirehealthknowledge in Shandong province are traditional media(such as TV,radio,newspapers),and new media hasbecome an important channel for health communication.The next step should be to carry out health communication

关 键 词：健康传播 农村居民 需求调查 

分 类 号：R193[医药卫生—卫生事业管理]