数字经济参与对高素质农民创业的影响及机制--基于江西省高职扩招高素质农民专项调查数据的实证  

Impact of digital economy participation on high-quality farmers’entrepreneurial behavior and its mechanism:Based on the special survey data of high-quality farmers in Jiangxi Province

作　　者：王佳伟 廖文梅[1] 邝霞 WANG Jiawei;LIAO Wenmei;KUANG Xia(School of Economics and Management,Jiangxi Agricultural University,Nanchang 330045,China;Digital Faculty of Economics,Jiangxi Open University,Nanchang 330046,China)

机构地区：[1]江西农业大学经济管理学院,南昌330045 [2]江西开放大学数字经济学院,南昌330046

出　　处：《中国农业大学学报》2024年第4期67-80,共14页Journal of China Agricultural University

基　　金：国家自然科学基金重点项目(71934003);江西省教育科学规划课题(22GZQN007);江西省教育厅科技课题(GJJ2210608);江西开放大学校级专项课题(JKZX2216)。

摘　　要：为探究数字经济背景下高素质农民的创业行为,使用2022年江西省高职扩招高素质农民专项899份调查数据,采用Probit模型、工具变量和中介效应等分析方法,从主观社会地位和社会资本的中介视角实证检验数字经济参与对高素质农民创业行为的影响及作用机制。结果表明:1)数字经济参与对高素质农民创业行为有显著的促进效应。对数字经济参与差异化分析发现,数字化生产、数字化供销和数字化金融均对高素质农民创业具有显著的促进效应。2)数字经济参与对高素质农民创业的促进效应还会因是否参加技能培训和高素质农民的类型不同而存在较大差异。具体而言,对有培训基础的高素质农民创业的促进效应高于没有培训基础的高素质农民;对生产经营型高素质农民创业的促进效应高于其他2种类型的高素质农民。3)主观社会地位和社会资本在数字经济参与对高素质农民创业行为的影响中存在中介效应。鉴于此,要针对性提升高素质农民数字素养水平、加强高素质农民职业技能培训和提高高素质农民主观社会地位以及社会资本,促进高素质农民创业能力提升,进一步打造乡村振兴“主力军”,为全面推进乡村振兴提供有力的人才支撑,助力农业现代化强国建设。In order to investigate the entrepreneurial behavior of high-quality farmers in the context of the digital economy,this study employs Probit model,instrumental variable analysis,and mediating effect analysis based on a special survey data from 899 high-quality farmers enrolled in higher vocational education expansion programs in Jiangxi Province in 2022.The impact of participation in digital economy on high-quality farmers’entrepreneurial behavior and its underlying mechanism from the perspectives of subjective social status and social capital are empirically examined in this study.The findings are as follows:1)Participation in digital economy significantly promotes high-quality farmers’entrepreneurial behavior.Further analysis reveals that digital production,digital supply and marketing,and digital finance all have significant positive effects on high-quality farmers’entrepreneurship.2)The promotion effect of participating in digital economy on entrepreneurship among high-quality farmers varies depends on their participation in skill training programs and their specific types.Specifically,farmers with prior training experience exhibit a stronger promotion effect compared to those without such experience.Moreover,the production-oriented high-quality farmers demonstrate a more pronounced promotion effect than other types.3)Subjective social status and social capital mediate the impact of participating in digital economy on highquality farmers’entrepreneurial behavior.In view of this,it is necessary to improve the digital literacy level of high-quality farmers,strengthen the vocational skills training of high-quality farmers,and improve their subjective social status and social capital to promote the improvement of high-quality farmers’entrepreneurial ability,further build the‘main force’of rural revitalization,provide strong talent support for comprehensively promoting rural revitalization,and contribute to the construction of a modernized agricultural country.

关 键 词：数字经济 高素质农民 创业 中介效应 

分 类 号：F323.3[经济管理—产业经济]