生态认知、市场规制与农户绿色生产技术采纳行为--基于湖北省水稻主产区调查数据的分析  

Ecological cognition,market regulation and farmers’adoption behavior of green production technology:Analysis based on a survey data of main rice producing areas in Hubei Province

作　　者：张俊飚 谢添任 梁志会 ZHANG Junbiao;XIE Tianren;LIANG Zhihui(Research Academy for Rural Revitalization of Zhejiang Province,Zhejiang A&F University,Hangzhou 311300,China;Hubei Rural Development Research Center,Wuhan 430070,China;College of Economics and Management,Zhejiang A&F University,Hangzhou 311300,China)

机构地区：[1]浙江农林大学浙江省乡村振兴研究院,杭州311300 [2]湖北农村发展研究中心,武汉430070 [3]浙江农林大学经济管理学院,杭州311300

出　　处：《中国农业大学学报》2024年第3期204-216,共13页Journal of China Agricultural University

基　　金：浙江农林大学科研发展基金人才启动项目(2023FR015);国家社会科学基金重点项目(20AZD091)。

摘　　要：为厘清生态认知、市场规制对农户采纳绿色生产技术的作用机理,运用两部模型,基于湖北省水稻主产区1 005份农户调研数据,分析了生态认知、市场规制对农户绿色生产技术采纳行为和采纳程度的影响。结果表明:1)大多数农户在绿色生产技术上虽然具有采纳行为,但其采纳程度仍需进一步提高。2)生态认知对农户绿色生产技术采纳行为和采纳程度均具有显著的促进作用。3)激励型市场规制对农户绿色生产技术采纳行为和采纳程度均具有显著的正向影响,但约束型市场规制的影响不够明显。4)激励型市场规制对农户生态认知-绿色生产技术采纳程度关系存在显著的正向调节效应,而约束型市场规制则对农户生态认知-绿色生产技术采纳行为关系存在显著的正向调节效应。因此,在推进农业生产方式转型升级过程中,既要提高农户生态认知水平,也要注重市场规制的建立与完善,构建有利于农业绿色发展的良好氛围。In order to clarify the mechanism of ecological cognition and market regulation on farmers’adoption behavior of green production technology,based on a micro-survey data of 1005 farming households in the main rice-producing areas of Hubei Province,this study used two-part model to empirically analyze the impact of ecological cognition and market regulation on farmers’adoption behavior and adoption degree of green production technology.The results showed that:1)Although the majority of the farmers have adopted green production technology,the degree of adoption still needs to be further improved.2)Ecological cognition can significantly promote the adoption behavior and adoption degree of green production technology.3)The incentive market regulation has a significant positive impact on farmers’adoption behavior and adoption degree of green production technology,but the restrictive market regulation has no significant impact.4)The incentive market regulation has a significant positive moderating effect on the relationship between farmers’ecological cognition and green production technology adoption degree,while restraint market regulation has a significant positive moderating effect on the relationship between farmers’ecological cognition and green production technology adoption behavior.Therefore,in the process of promoting the transformation and upgrading of agricultural production mode,we should not only improve farmers’ecological cognition level,but also pay attention to the establishment and improvement of market regulation.

关 键 词：生态认知 激励型市场规制 约束型市场规制 绿色生产技术 两部模型 

分 类 号：F323.3[经济管理—产业经济]