聊斋文化品牌提升与发展路径研究  

Research on the Promotion and Development Path of Liaozhai Cultural Brand

作　　者：刘燕 孙丽莉[2] Liu Yan;Sun Lili(Zibo Museum,Zibo 255035,China;Pu Songling Memorial Hall,Zibo 255120,China)

机构地区：[1]淄博市博物馆,山东淄博255035 [2]蒲松龄纪念馆,山东淄博255120

出　　处：《蒲松龄研究》2024年第1期143-149,共7页Study on Pu Songling

基　　金：山东省社科联2023年度人文社会科学课题“新时代下山东淄博聊斋文化品牌建设现状调查与发展对策研究”(编号:2023—WHLC—104)阶段性成果。

摘　　要：聊斋文化的弘扬离不开聊斋文化品牌建设,提升与发展聊斋文化品牌建设是宣传聊斋文化的重要途径。传承光大聊斋文化这张珍贵的名片,提升与发展优秀的聊斋文化品牌至关重要。本文结合聊斋文化所蕴含的优秀传统思想文化,从聊斋文化品牌建设的深远意义、聊斋文化品牌建设现状及聊斋文化品牌提升与发展对策几方面进行探讨,提出创新性发展路径,以促进聊斋文化品牌建设,使其影响力更深入更持久。The promotion and dissemination of Liaozhai culture cannot be separated from the construction of Liaozhai cultural brands.Improving and developing the construction of Liaozhai cultural brands is an important way to promote Liaozhai culture.It is crucial to inherit the precious business card of guangde Liaozhai culture and enhance and develop excellent Liaozhai cultural brands.This article combines the excellent traditional ideology and culture contained in the culture of Liaozhai,and explores the profound significance of Liaozhai cultural brand construction,the current situation of Liaozhai cultural brand construction,and the strategies for improving and developing Liaozhai cultural brand.It proposes innovative development paths to promote the construction of Liaozhai cultural brand and make its influence more profound and lasting.

关 键 词：聊斋文化 聊斋文化品牌 提升与发展路径 

分 类 号：G122[文化科学]