消费者与供应商参与对新产品开发绩效的驱动机制——开放式创新理论视角  

The Driving Mechanism of Customer and Supplier Participation on New ProductDevelopment Performance:The Perspective of Open Innovation Theory

作　　者：董维维 何瑞丹 秦剑 Dong Weiwei;He Ruidan;Qin Jian(School of Economic and Management,Shanghai Institute of Technology,Shanghai 201418,China)

机构地区：[1]上海应用技术大学经济与管理学院,上海201418

出　　处：《科技进步与对策》2024年第7期81-90,共10页Science & Technology Progress and Policy

基　　金：国家自然科学青年基金项目(71602119);上海应用技术大学中青年教师科技人才发展基金项目(ZQ2021-9)。

摘　　要：开放式创新背景下,越来越多的企业积极突破组织边界,与外部组织进行合作。已有研究基于消费者或供应商参与单一维度探讨其对新产品开发绩效的影响,但就消费者、供应商共同参与对新产品开发绩效的影响尚未达成共识。基于资源基础理论与开放式创新理论,构建相关模型,采用实证研究方法收集227家制造企业调查问卷,考察消费者参与、供应商参与对企业新产品开发绩效的作用机制。结果显示:消费者参与能够促进企业产品线协同并提升新产品开发绩效,供应商参与则会降低产品线协同程度与产品创新绩效,而产品线协同与新产品开发绩效提升对我国制造企业市场绩效具有积极影响。最后,从资产专用性、知识溢出风险和承诺非对称性3个方面,对供应商参与逆向效应进行解释。As the digital economy has developed rapidly and undergone profound changes,the business environment is characterized by the shortening of product life cycles and the continuous acceleration of technology updates,making independent research and development(R&D)costs increasingly expensive.Therefore,more and more firms are actively opening organizational boundaries and cooperating with external organizations.Consumers and suppliers are regarded as two significant sources of innovation and they are increasingly involved in firms'product development activities,affecting the performance of new product development(NPD),and product line synergy.Product line synergy and NPD performance will affect the speed of new product launches,the purchase intentions of consumers,and finally the market performance of firms.Therefore,against the background of open innovation,it is necessary to explore the impact mechanism of consumer and supplier participation on NPD performance and product line synergy.However,there is no consensus on the relationship between consumer participation and NPD performance or the relationship between supplier participation and NPD performance in the existing literature.With regards to the impact of consumer participation on NPD performance,some scholars believe that consumer participation has a positive effect on NPD performance;some think otherwise,and some scholars believe that there is a nonlinear relationship between them,that is,an inverted U-shaped relationship.In terms of the impact of supplier participation on NPD performance,some scholars believe that supplier participation can improve NPD performance,while others do not.Moreover,the impact of consumer and supplier participation on the competitive advantage of firms has been analyzed by many scholars,but the joint impact of consumer and supplier participation on NPD performance has been rarely touched.Following the resource-based view and the related theory of open innovation,this paper constructs the related model.It collects 227 valid question

关 键 词：开放式创新 消费者参与 供应商参与 新产品开发 

分 类 号：F406.3[经济管理—产业经济]