信息软件的生态价值网络发展研究  

Research on the Ecological Value Network Development of Information Software

作　　者：程凤敏[1] CHEN Fengmin(Weifang University of Science and Technology,Weifang 262700,China)

机构地区：[1]潍坊科技学院,山东潍坊262700

出　　处：《电子质量》2024年第2期113-118,共6页Electronics Quality

摘　　要：以阿里巴巴和腾讯在信息软件产业投资为案例,旨在探讨这两家公司在文化产业投资领域的战略、影响力和所面临的挑战。通过深入剖析阿里巴巴和腾讯在文化产业领域的投资活动,以具体案例和对比分析阐述了这两家公司是如何推动信息软件产业的繁荣与多元化,以及它们是如何在全球范围内实现发展的。此外,还讨论了阿里巴巴和腾讯在信息软件产业投资过程中所面临的挑战,为相关企业及政策制定者提供了有益的参考。Taking Alibaba and Tencent’s investment in the information software industry as examples,the strategies,influence,and challenges faced by these two companies in the field of cultural industry investment are explored.Through an in-depth analysis of the investment activities of Alibaba and Tencent in the cultural industry,how these two companies promote the prosperity and diversitification of the information software industry and how they achieve development on a global scale are expounded with specific cases and comparative analysis.In addition,the challenges faced by Alibaba and Tencent in the investment process of the information software industry are discussed,which provides useful references for relevant enterprises and policy makers.

关 键 词：信息软件 产业投资 投资活动 政策 

分 类 号：F426[经济管理—产业经济]