俄罗斯国际入境旅游市场空间分异研究  

A study of Spatial Differentiation of International Inbound Tourism Market in Russia

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作  者:席宇斌[1] 史文天 XI Yu-bin;SHI Wen-tian(Shanghai Lausanne School of Hotel Management,Shanghai Business School,Shanghai 200235,China;B School of Hotel Management,Shanghai BusinessSchool,Shanghai 200235,China)

机构地区:[1]上海商学院上海洛桑酒店管理学院,上海200235 [2]上海商学院酒店管理学院,上海200235

出  处:《边疆经济与文化》2024年第4期53-58,共6页The Border Economy and Culture

基  金:文化和旅游部(旅游类)科研项目“‘一带一路’沿线国际客源市场开发策略研究”(18TABG002);上海商学院深入学习贯彻党的二十大精神课题。

摘  要:俄罗斯是横跨欧亚的旅游资源大国,吸引了众多的入境游客。基于官方统计数据,利用赫芬达尔指数和波士顿矩阵以及借助ArcGIS软件,从目的地和客源地两个视角分析俄罗斯国际入境旅游市场的空间分异情况。结果表明:从目的地视角看,2013—2020年期间俄罗斯入境旅游市场集聚水平较高,莫斯科市是主核心,圣彼得堡市是次核心,莫斯科州和弗拉基米尔州等地也有一定的市场份额;从客源地角度看,2014—2019年期间俄罗斯入境客源地符合距离衰减规律,市场竞争态中的明星市场和金牛市场主要为前苏联加盟共和国或周边邻国。俄罗斯可以从持续加强基础设施建设、扶持旅游中小微企业、拓宽国际旅游合作等方面拓展入境旅游市场,中国也可以和俄罗斯开展合作,共建东北亚旅游共同体。Russia is a large country with tourism resources across Europe and Asia,attracting many inbound tourists.Based on official statistics,the spatial differentiation of Russia's international inbound tourism market is analyzed from two perspectives:destination and source,using the Herfindahl index and Boston matrix and with the help of ArcGIS software.The results show that:from the destination perspective,the Russian inbound tourism market has a high level of agglomeration during the period 2013-2020,with the city of Moscow as the main core,the city of St.Petersburg as the secondary core,and places such as the Moscow region and the Vladimir region also have a certain market share;and from the perspective of the source of the passengers,during the period 2014-2019,the Russian Inbound passenger sources are in line with the law of distance decay,and the star market and golden cow market in the competitive market state are mainly the former Soviet Union republics or neighboring countries.Russia can expand its inbound tourism market by continuously strengthening infrastructure construction,supporting tourism small,medium and micro enterprises,and broadening international tourism cooperation,and China can also cooperate with Russia to build a Northeast Asian tourism community.

关 键 词:目的地 客源地 入境旅游市场 俄罗斯 

分 类 号:F593[经济管理—旅游管理]

 

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