浅析智慧旅游背景下的乡村康养旅游开发对策  

On the Countermeasures of Rural Wellness Tourismunder the Background of Smart Tourism

作　　者：金丽[1] JIN Li(Shenyang Normal University,Shenyang 110034,China)

机构地区：[1]沈阳师范大学,辽宁沈阳110034

出　　处：《浙江工商职业技术学院学报》2024年第1期9-12,共4页Journal of Zhejiang Business Technology Institute

摘　　要：随着互联网技术的不断进步,智慧旅游发展很快,智慧康养旅游理念逐渐兴起。在乡村康养旅游开发过程中,为满足人们个性化及多样化的旅游需求,可依托当地现有的康养资源,以智慧康养旅游为切入点,聚焦于特色康养资源开发,从智慧农业、信息服务及智慧医疗等方面入手,采取具有一定可行性的对策,从而树立智慧康养旅游理念,开发智慧康养旅游项目,突出智慧康养旅游品牌,完善智慧康养服务体系,建设智慧乡村。With the continuous progress of internet technology,smart tourism has developed rapidly and the concept of smart wellness tourism has gradually emerged.In the process of developing rural health and wellness tourism,in order to meet people’s personalized and diversified tourism needs,we can rely on the existing local health and wellness resources,take smart health and wellness tourism as the starting point,focus on the development of characteristic health and wellness resources,start from smart agriculture,information services and smart healthcare,adopt feasible countermeasures to establish the concept of smart health and wellness tourism,develop smart health and wellness tourism projects,highlight the smart health tourism brand,improve the smart health service system and build a smart countryside.

关 键 词：智慧旅游 乡村康养旅游 存在问题 开发对策 

分 类 号：F592.7[经济管理—旅游管理]